Branding is a compilation of the choices your business makes. There's no magic formula to crafting an impeccable brand.

In order to build your business's brand, you've first got to establish three words that really encapsulates who your brand is. How are you different than the million of other garden businesses out there?

Once you've established a solid, branding foundation, then it's time to build your brand!

Best way to build your green, garden brand? Read and use these tips below to make your brand UNFORGETTABLE. 

Social media has been a big play for over five years. Whether you’re a public relations professional or a member of the garden industry, you know you have to be on social media.

It’s the absolute perfect blend of advertising and public relations. Plus, it’s FREE. Social media outlets of all kinds let you connect with your key demographic on a daily basis. Here, you get to interact with your clientele in a cool, friendly, funny manner.

Managing social media is without a doubt one of my favorite aspects of the job. But, realistically, it’s also one of the hardest. It seems like there’s always another social media site popping up, and to stay trendy, you and your garden business have just got to be on it.

How in the world can one business, especially a new, small, blooming business, manage all of these sites?

First, load up on social media tools. Next, take the advice of the pros at Garden Media Group to make sure the social media element in your public relations media plan is realistic and effective.

Balancing social media is an act you’ve got to learn to master quickly—before you burn out.

I recycle everything. Why should an item be used only once? One of my favorite necklaces was made with old soda tabs. Recycling is only one aspect of sustainable living, but it is certainly the aspect that translates to public relations best.

We work hard to create thoughtful copy that will be of interest to multiple audiences, so why would we only use it as a press release? Exactly, we wouldn’t; it's just as wasteful as trashing a plastic bottle.

As an innovative company, we’ve got to keep moving forward.

One way to do this is by repurposing content. With oodles of outlets, recycling content looks just as chic as ever.

All your garden business has to do is implement these tips to ensure your content doesn’t look stale.

We all want our clients holding up a sign like the little guy on the right. But, let's be a bit more specific: we don't want our clients to just love PR; we want them to love US as PR professionals.

Anymore, there are a million choices for each small decision. What color toothbrush? Organic or just all-natural snacks? What flowers to plant this spring?

The same can be said for PR firms. Frankly, we need our clients to love what makes our firm an individual entity.

At Garden Media, we’ve got our brand down pat. We’re a boutique-style of public relations because we specialize in garden, horticulture, and home clients. As a company, we strive to make our clients fall in  l-o-v-e with everything that makes Garden Media Group, Garden Media Group.

Below, we’re sharing a few ways you can make your clients and garden consumers fall head over heels in love with you and your garden business.

Happy Valentine's Day!!

I know it's a bit corny and a wee commercial, but I've always been such a sucker for Valentine's Day.

The cards, the chocolates, the pink, white, and red Amaryllis flowers, and the love all around. 

Valentine's Day at Garden Media is always such a blast. We spread the love all year round with love notes in office for a job well done, constant compliments, and by working as a team every step of the way.

Today, to share our Garden Media L-O-V-E with the rest of the world, we're writing Valentines to those who warm our heart all year long.

Will you be our Valentine?

In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.

Can your CEO blog? was the question posed on the front page of USA Today.

And the answer according to an article written by Del Jones, is "Maybe. Maybe not."

The USA story notes that while CEOs of smaller tech companies and PR firms are blogging, so far no Fortune 1000 CEO or chairman has launched a blog.

Here's the inside skinny from author and corporate blogging consultant Debbie Weil who was interviewed for this USA Today article.

If you read this blog, you know that content is king.  But, does it matter where that content lives, whether it's online or in print?

Print is a medium that our clients still live for and we still see value in and getting a hit in the Wall St Journal or Southern Living is a home run.  But, what if magazines and newspapers follow the Newsweek trend and move all of their content online?  According to the Pew Research Center’s statistics on print vs. online media, more than half of Americans currently receive their news from digital sources, and the number of people relying on social media exclusively for their news has doubled in the past two years.  The trend to digital is increasing everyday. 

Drum roll please! Pinterest is finally embracing its role in public relation media plans! Yes, businesses have been using Pinterest to promote new products and connect with customers.

But, until recently, commercial use of Pinterest was actually prohibited! Some rules are just made to be broken! Garden Media Group has been getting a ton of buzz for being one of the first PR firms to properly harness the power of Pinterest.

Now, it’s your turn! Learn the ins and outs of the new business accounts on Pinterest. Apply these tips to your garden business’s Pinterest page.

You've perhaps seen this French flower promotion on Acres Online or on Facebook, “Hello madame, which is your preferred flower?”  It worked getting my attention! Yet that is so rare in today's advertising climate. 

Everywhere we go, everywhere we look, we are inundated with messages.  Advertisements telling us what to wear, what to eat, even what to drive.  But with today's savvy consumers, being bombarded with ads is annoying, and in fact often drowns brand loyalty.