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Missed MANTS? The Best of MANTS 2013 for Garden Industry Leaders

  
  
  
  
mants 2013 garden trade shows

Today marks the one week anniversary of MANTS, the Mid-Atlantic Nursery Trade Show. Sniff, sniff. MANTS never lasts long enough for us. Of course, it’s a ton of work for exhibitors and public relations teams alike, but MANTS is one of the most humbling, exciting trade shows we go to all year.  One exhibitor from Oregon said, "if you don't show up at MANTS you might as well not be in business”, another said MANTS is the Big Leagues compared to all other shows around the country!” No wonder it’s nicknamed The Masterpiece of Trade Shows™. We couldn’t agree more!

Since MANTS is one of our favorite trade shows of the year, we want to pass along a token of our experience—just in case you and your garden business weren’t able to make it this year. First and foremost, we’re going to recap the stars at MANTS. But, if you’re looking for something a bit different, head on over to our GMG Twitter Feed to re-read our LIVE tweets during the show. It’s never too early to relive the moment, right? We’re already flipping through our photos at Garden Media today!

Houseplant Appreciation Day: Why Garden Media Group LOVES Houseplants

  
  
  
  
garden media group 02for you loves houseplants o

It goes without being said that at Garden Media Group, we LOVE plants. We think, write, promote, market, and revel in all kinds of plants and horticulture accessories day in and day out.

But, today, January 10th, we want to stand on rooftop gardens and shout our love for one special kind of plant today: the houseplant! In fact, January 10th is and always will be houseplant appreciation day.


After all, we’ve got a heck of a lot to be thankful for; houseplants are more than just a pretty face—though they truly are beautiful, aren’t they? Go ahead, revel in the day!

Buy a new houseplant, share your love by gifting a plant, sing to your plant today, whisper a thank you in its leaves, whatever works for you, works for us too! As long as you celebrate and appreciate the houseplant, we (and your houseplants) will be more than happy!

Please Allow me to Reintroduce Myself- Branding and PR

  
  
  
  
Introduce MySelf  Green Profit

The branding article in print in Green Profit.

Please Allow me to Reintroduce Myself

  
  
  
  
branding sign

I recently wrote an article about image building and rebranding for Green Profit magazine and wanted to share: 

"You know what they say about first impressions lasting a lifetime? Baloney! From people to brands and politicians, this country is all about second chances. You just have to know how to reintroduce yourself properly and to the right people.

Gardening Market Research: Why we are so Good at Filtering Out Ads

  
  
  
  
flower promo

You've perhaps seen this French flower promotion on Acres Online or on Facebook, “Hello madame, which is your preferred flower?”  It worked getting my attention! Yet that is so rare in today's advertising climate. 

Everywhere we go, everywhere we look, we are inundated with messages.  Advertisements telling us what to wear, what to eat, even what to drive.  But with today's savvy consumers, being bombarded with ads is annoying, and in fact often drowns brand loyalty. 


Garden Writers Get A Sneak Peek of the Best, New Garden Products

  
  
  
  
Raspberry Shortcake in pot on grass   Copy resized 600

October is finally here. The brisk air and shorter days give way not only to the fall season, but also, to the Garden Writers Association (GWA) Symposium and the introduction of new garden products and plants for 2013.

The GWA Symposium is the most highly anticipated event of the year for professional communicators in the lawn and garden industry. This year the 64th annual Symposium, held in Tucson, Arizona from October 12th -16th, will be attended by some 600 print and broadcast garden communicators and bloggers from around the world.

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