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3 Simple Tips to Improve your Gardening Business Blog

  
  
  
  
Blogging, Garden blog, Garden Media Group

It has been said time and time again: Your garden business needs a blog.

It's not just about driving traffic to your website, but a green, glorious company blog sets you apart as an authority in your field.

Plus, blogging is a great way to offer expert advice and gently remind your customers that you are the “go to place” for information and ideas, and heck, even products!

However, maintaining a garden blog is an investment of time, energy, and creativity. Fresh ideas and interesting topics that free flow in the first few weeks may be more difficult to come by on a regular basis.

Read on to discover 3 simple tips to keep your garden blog fresh and top of mind for your customer, too!

PR Campaign Case Study: Maintaining Momentum

  
  
  
  
year after year, continue success pr campaign, maintain momentum pr campaign, public relations campaign, garden media group

All the elements for your public relations campaign are now in line: goals, objectives, key media, and target audience.

Your campaign has rolled out across a multitude of media outlets--and audiences are craving more.

Now that you have an action and media plan in line as well as a few media hits, you need to focus on maintaining momentum.

Your garden company cannot blast the same message in the same way year after year. To keep it interesting, add a new twist to your campaign each year.

Let's look at our PR Campaign Case Study on Costa Farms' O2 for You to illustrate the art of shifting the tactics each year while furthering your campaign's goals.

Tweeting Your Way to a Successful Garden Industry Blog

  
  
  
  
twitter, public relations, social media, fresh content, blog, pageviews

In order for your garden company to really be using digital communications to the fullest, you’ve simply got to have a garden industry blog. Your company blog is your chance to have your voice heard! Here, you have no character limit, no restrictions as to what you can talk about. Your company blog is totally in your control—and how sweet it is.

Blogging allows your garden company to establish itself as an expert in the field. At Garden Media Group, we have two areas of expertise: public relations/marketing and gardening. To have our voice heard in each niche industry, we have two blogs, which allows us to double our audience, SEO keywords, and content. Ah, the beauty of the internet.

But, what if your horticulture blog is stellar, but no one’s reading it? The whole purpose of a company blog is to reach your key audience, and if that’s not happening, your garden company has got to make a few changes.

One easy way to up your page views is using Twitter. Below are three, quick tips to tweet your way to more page views on your blog!

Pinterest Improves SEO: Say What?

  
  
  
  
pinterest seo

Yes! It's true. One of our favorite social media sites can actually boost your SEO for your business--big time. 

Honestly, what could be better? Pinterest, which is such, such a blast to use, can actually have major benefits for your SEO rank.

You’ve just got to know how to do it right. Every site and page your business has such be building your SEO. We’re all in this together!

With these easy-peasy, meaningful tips, you’ll learn how to use your Pinterest to improve SEO.

How SEO is Amazingly Similar to Gardening

  
  
  
  
daffodils

I recently read an article that made me chuckle.  It started off, "There are so many similarities between SEO and gardening..."

Of course, I had to read on. 

In the article, Bernie Borges describes the stages of gardening and how they relate to Search Engine Optimization (SEO).  It reminded me of my post last week about content marketing in which Marcus Sheridan said:

"Success in this business doesn’t happen overnight. Content marketing isn’t a chia-pet—water today, a vine jungle tomorrow."

What Would Emily Post Say... Do you Follow Social Media Etiquette?

  
  
  
  

I usually start off Saturday mornings by catching up on some of my favorite blogs... from design, fashion and of course, those from the garden industry, I get my fill of information for the week! But this weekend, I read a particularly different post about social media etiquette.

Etiquette.  Ahhh... society has gotten so far from the writings in the very first Emily Post Blue book.  And as the rules of social media evolve, how does etiquette evolve with it? 

No, I'm not saying change is bad.  Change is good!  It's just that there are some basic principals of etiquette that should never change, on or offline:

Be kind.  Treat others with respect.  Show your appreciation.

This post will offer tips on how we can continue to follow these basic principals for these social media platforms: Pinterest, Facebook, Twitter and Instagram. 

Otherwise, we all will have Miss Post rolling in her grave. 

 

Crafting Blog Headlines that Readers Can't Resist!

  
  
  
  
blog headlines public relations writing blogging social media

Blogging is a must for all businesses anymore. Social media platforms only allow you to say so much, which is exactly why we link every single one of our social media accounts back to our blog. We have two blogs in fact since our business is two-fold: gardening and public relations/marketing.

Our blogs are a chance for us to really hash out important issues in our industry. We're able to show that we are an expert at what we do; plus we can connect back to our main website. Blogs can also link back to your e-commerce website.

For us, the most important aspect of blogging is connecting. We've connected with new clients, fellow industry leaders, and even print media moguls.

Moral of the story: you and your garden business should be blogging! But, if you need a bit more convincing, read our ode to blogging here.

Social Media: The New EgoSystem Lets Us All Be Popular

  
  
  
  

Trying to wrap our head around the social networking phenomena has been a challenge for most people. It's mind boggling how much people want to share about their personal lives.

But I've had several aha moments to shed some light on the subject from several sources. The first was from Kyle Lacey who said a dozen times in one day, "Social media is 90% narcissism."

Marketing Agency Review for Lawn and Garden Businesses

  
  
  
  
SEO

In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.

SEO Tips for Garden Industry Videos

  
  
  
  
SEO Tips for garden industry videos

Just a few days ago, we were reflecting on the importance of including videos in press releases, but today, we’re going to take it a step further.

After a video is made, it cannot just be used in press releases! It must be mass-distributed. YouTube is the internet’s second most popular search-engine, right after Google. 48 hours of video are uploaded every minute of every day.

With that much content, SEO optimization for videos should be a critical and thoughtful task.

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