Email marketing, like most all things, can do some amazing good... or irreparable damage. Email marketing lets you build relationships with leads and current customers. Customers have even said that they like email marketing more than a regular email. Not only are they a customer favorite, but they also are more effective.

The emails sent by email marketing are usually beautiful. They're gorgeous to look at, so you'd think they'd be more likely to be read. Well, yes and no.

Email marketing is good, but only to a certain extent..

So, how much email  marketing is too much, and how can your business avoid getting on customers' black lists?

Trying to wrap our head around the social networking phenomena has been a challenge for most people. It's mind boggling how much people want to share about their personal lives.

But I've had several aha moments to shed some light on the subject from several sources. The first was from Kyle Lacey who said a dozen times in one day, "Social media is 90% narcissism."

Whew! After months and months of political ads and signage, America finally has a winner: Obama. Obama gained a second term in office last night and gave his victory speech while Mitt Romney delivered a gracious, humbling concession speech.

Social media is an ever-evolving (and increasingly important) medium! LinkedIn changed their pages a few weeks back and now, Twitter’s spicing their platform up a bit.  Below, we’ll fill you in on how to use and master the new profile all while creating a cohesive message.

In the last column we disucssed 3 rules you'll want to follow when hiring a PR firm to represent your business.  In this column, you will learn 3 more tips, all cultivated from Nelson Hudes.

Today, few people outside the public relations (or inside for that matter) profession recognize the name of Edward L. Bernays, although he was named one of the 100 most influential Americans of the 20th century by Life magazine.

Public Relations is a 20th century phenomenon, and Bernays -- widely eulogized as the "father of public relations" -- played a major role in defining the industry's philosophy and methods.

Trying to wrap our head around the social networking phenomena has been a challenge for most people.

Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.