Coca-Cola just got personal – and it’s working.
The company has seen a boost in sales in the United States since June. This recent increase isn’t attributed to a new formula or logo design, but to the Share a Coke program, a marketing campaign that labeled bottles with popular millennial names and phrases.
If anything, the Share a Coke Campaign outlines a major PR industry theme - personalization is important.
This personalization and attention to detail is the key to developing better business relationships in the garden industry. The company who takes the time to get to know and interact with their clients, customers or fans will be more successful in the long run.
It’s easy to tell when a company is insincere; impersonalized pitches fall flat, poorly managed social media accounts have a profound negative impact on any brand and ignored complaints online lead to terrible reviews.
Read on to learn how to take the time to connect with and really understand target audiences.