Garden industry insiders should never be at a loss for ideas.
People always seem to be starting new companies, creating new lawn and landscape products, and even producing different publications.
When these businesses start, they ultimately look to public relations professionals to help spread the world about their new brand.
A recent PR Daily article titled “8 questions startups should ask before hiring a PR firm” highlights what new companies should look for when hiring outside help to promote their product or image.
One key point the article doesn’t mention is that it works both ways.
Not only do startups have to carefully interview the companies they want to promote their brand, public relations firms also need to choose their clients wisely. Ultimately, a client list contributes to any PR firm’s overall image.
Continue reading to learn more about how your garden PR firm should pick clients.