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Trending Thursday: Garden Branding Through Crowdsourcing

  
  
  
  
crowdsourcing, garden industry crowdsourcing, how to crowdsource

Great brands realize that sometimes the best ideas come from outside of of the office. Social media crowdsourcing can be used as a way to find ideas, content and solutions from a large group of people who care about your product. 

The goal of digital crowdsourcing is to obtain information or services from your digitial fans. Many brands are using social media crowdsourcing to expand their product line and engage consumers

For example, are you stuck on two flower varieties to bring to market in the next year? Have your garden brand fans vote on which they like more. They'll feel value and immediately become invested in what your brand is working on. 

Read more below to learn how your brand can benefit from crowdsourcing.

What Your Garden Brand Can Learn from the ALS Ice Bucket Challenge

  
  
  
  
Stacey of Garden Media ASL Ice bucket

By now, you've probably heard about the ALS ice bucket challenge. 

If you haven't, don't worry. If you use any social network at all, you'll probably run into it soon.

Though the exact origins of the challenge are difficult to trace, one thing is certain - ALS awareness is skyrocketing. 

Don't just take our word for it, though. Keep reading to learn more about the movement, how its success has been measured, and marketing tips your garden brand can learn.

Trending Thursday: 4 Networking Tips for Garden Industry Trade Shows

  
  
  
  
Garden writers, GWA, connections, networking at conferences

You have a year-round strategy in place to increase your presence on social networks such as Facebook, Linkedin, Twitter and Pinterest.

And while digital is great, Facebook's influence is shrinking when it comes to audience engagement. You need to be just as thoughtful and persistent when in-person networking, too.

From the Garden Writer's Symposium to Cultivate and IGC, there are lots of trade shows, conferences and networking events to choose from in the garden industry.

Picking the right trade show instantly helps you form the right relationships with other industry leaders, reporters and consumers.  

Below are Garden Media's 4 networking tips for garden industry trade shows, conferences and events.

#Hashtag 101: The Basics of Using Hashtags in Your Garden Business

  
  
  
  
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Using and maximizing hashtags takes your garden business social media marketing game to the next level.

But what are hashtags, and how did they get so popular?

Though they weren't envisioned as a world changing innovation initially, they've revolutionized the way we interact.

First introduced 7 years ago on Twitter, the hashtag has made its home on nearly every social media platform and is now conquering other mediums, too - such as internet ads, marketing campaigns, television ads and even conversations.

Learn the hashtag basics, from what a hashtag is to how you can use it to boost your garden business.

Pros & Cons: Advertising Value Equivalency in Garden Public Relations

  
  
  
  
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In life, there are things that we recognize as necessary evils - paying taxes and doing dishes. But, we know we need to for our government and homes to run properly.

In the world of gardening public relations, the measurement metric, advertising value equivalency (AVE) has been getting a lot of flak lately.

Keep reading to learn the pros and cons of advertising value equivalency in the gardening public relations world.

Trending Thursday: Secrets to Garden Industry Pinterest Success

  
  
  
  
Pinterest, Suntory Flowers Pinterest, Flower Pins

By now, you know Pinterest is a major player in the world of social media.  

There are 70 million users and 500,000 active business accounts on Pinterest. Plus, Pinterest generates more referral traffic than YouTube, Google+ and Linkedin combined.

The visually-driven content is clearly a winner for the gardening world since our industry is flooded with awe-inspiring colors and plants.

With Pinterest's newest update, users can follow topic categories in addition to individual pinners and brands. Users can follow topics such as gardening, hanging baskets and more. This update expands the potential reach of your content, allowing more users to connect with garden business. 

Add these tips to your Pinterest strategy to increase awareness of your gardening brand.

Tips to Use Nature to Increase Your Garden Business Productivity

  
  
  
  

Looking to give your business a productivity boost as the dog days of summer roll in?

Well, it may only be a plant away. That's right! Add a houseplant to inspire productivity, create a calming work atmosphere and even reduce stress.

Luckily for your garden business, there are so many ways to use plants and the natural world at large to motivate and boost employee productivity.

Learn how your garden brand can become more successful by incorporating indoor plants and more greenery into the work day.

About Public Relations Measurement: 3 Mistakes to Avoid

  
  
  
  
doing too much, overwhelmed, multitasking

When it comes to PR measurement, there isn't one, definite blueprint - everyone does it a bit differently. From conversation rates to the quality and quantity of media hits, there are a ton of variables to examine.

While getting to pick and choose what matters most to your garden business, it's difficult to standardize a method of measurement that works across the board.

No matter what measurement system you're using, make sure to avoid these 3 common mistakes to help your garden business grow!

Trending Thursday: 3 Public Relations Takeaways from Shark Week

  
  
  
  
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Shark Week begins in just a few short days on Aug. 10, and the excitement is mounting.

Soon, the internet will be buzzing about sharks - and gardening brands can take a few tips on how to raise brand awareness from the pros.

Shark Week, originally broadcast in 1987, is the longest running cable television programming in history. Featuring the most feared creatures of the sea, the series was developed to raise awareness and educate viewers. Now, Shark Week is broadcast in more than 70 countries and has social media users of all demographics talking.

Learn how to be a great white shark in the garden marketing game with these takeaways from past Shark Weeks.

The Art of Storytelling in the Garden PR Industry

  
  
  
  
anniversary party, garden media group, lantern, having fun, creating stories that resonate, stories that resonate, good stories

The heart of a successful garden brand lies simply in the story it tells.

Today, media is ever-changing. New forms of social media constantly pop-up, and 33% of adults under 30 get their news on social networks, according to Pew Research.

But it’s not the media determining the fate of your grand brand.

The significance and power of your story is what links people to their favorite brands, and keeps them coming back.

A powerful story will always resonate, no matter what platform it’s read on.

Learn three concepts to create powerful stories that will resonate with your target audience.

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