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How to Market to Millennials

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Trending Thursday: Your Garden Business and Social Media Campaigns

social media, social media campaigns, garden media group, successful social media campaigns

From Facebook to Instagram and Pinterest, options for social media campaigns are endless.

If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.

From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.

Read on to learn how your garden brand can conduct a successful social media campaign.

Garden Industry Insiders Give Thanks

Garden Media Group, Garden trends, thanksgiving

Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you. 

Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas. 

In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.

Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.

Pitching Your Garden Brand to Holiday Gift Guides

present, pitching for holiday gift guide, public relations, garden media group, garden marketing,

It’s that time of year again!

You have been working hard perfecting your garden product all year round. How cool would it be to end the year with your product listed in a Holiday Gift Guide?

It's possible, but the prep time is now! Do you have all the details?

Continue reading to find out all you need to know about pitching your garden brand’s product to Holiday Gift Guides! 

Gardening Gets Portable: How a 2015 Trend Impacts PR Strategy

NativeCast portable container

It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.

Gardening is no exception.

Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.

Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.

Read on to learn why garden brands must adopt a “portable gardening” attitude.

Trending Thursday: Three Millennial Trends for 2015

gmg home, garden media group, housing, millennials, trending thursday, millennial trends for 2015

Ever wonder where the Millennial generation is heading for 2015?

This generation, the largest and most diverse generation in America, is sure to keep you on your toes!

From housing to religion, check out some of new trends that are unique to this generation. Learn where Millennials fall and how they feel about our ever-changing world.  

Read on to learn what trends will be driving this powerful generation in 2015.

What the Garden Industry can Learn From Uber, National Cat Day

National Cat Day, Gardening PR, Garden Industry

Uber, the ridesharing service best known for picking up patrons with the touch of an App, transported another type of precious cargo Wednesday, Oct. 29, - kittens.

Adoptable kittens.

Uber, Cheezburger and the ASPCA combined National Cat Day strategy purrrrrfectly. Their partnership demonstrates what brands can accomplish when they capitalize on relevant news stories and market to consumers in real-time.

Continue reading for tips on how your garden brand can take advantage what’s trending. 

Trending Thursday: Should your Garden Brand be using Ello?

new social network ello

Ello is the new “simple, beautiful & ad-free social network” that has been a trending topic of discussion on Linkedin, business forums and blogs. But is it here to stay? And more importantly, is it right for your business?

Ello is another social platform that garnders a new audience and more potential exposure, for your garden brand. Why wouldn’t your brand have an Ello account? 

Read on to see if your garden brand is right for Ello.

Announcing: Garden Media's 2015 Garden Trends Report

garden trends bedhead

Today is the official release of our 2015 Garden Trends Report:“Unearthing the Best Life."

“Unearthing the Best Life” identifies nine consumer trends that will shape the garden and outdoor living industry and resonate in the coming year.

The highly anticipated trends report, published annually since 2001, finds that gardening goes hand-in-hand with a healthy lifestyle.

Read on to find out the components that are fueling this sustainable lifestyle and contributing to eco-friendly gardens and outdoor spaces.

Trending Thursday: Get More Shares from Your Garden Brands Content

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It's no longer good enough to publish ordinary content on the online universe - that content needs to be compelling to your audience. Compelling enough that they want to share it. 

A new study released by ShareThis explains how content is shared, what kind of content is shared and what platforms are being used to share it.

If you're not getting as many shares as you'd like on Facebook, maybe that content would be put to better use on Twitter or vice versa. Lets find out.

Read on to learn what your garden brand should be sharing and where.

What Bono Can Teach Your Garden Brand

media list, pitching, media

Apology accepted, U2 – for now.   

According to Mashable, Bono recently apologized for automatically downloading the band’s new album into everyone’s iTunes library.

While some loved the idea, others didn’t appreciate the sentiment. (Honestly, who has enough iCloud storage space for things like this?)

Though U2’s cloud takeover garnered mixed responses from the public, it did serve as a valuable lesson for PR pros: Always make sure your pitches are timely and targeted to the correct media.

Nothing says “no response” like an irrelevant email sent to the wrong producer, editor or reporter. Errors like this can damage a relationship with a key influencer before it even starts.

Busy PR professionals spend a lot of time researching and crafting pitches – make sure this time isn’t wasted.  

Read on to learn how to deliver pitches to the appropriate target audience.

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