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Crown Bees Launches Crowdfunding Campaign

Posted by Samantha Arcieri on Thu, Mar 26, 2015 @ 8:00 AM

Social networks aren’t just for people anymore.

Crown Bees solution-driven Indiegogo crowdfunding campaign builds a network of native Bee Boosters who support and raise native bees.

Continue reading for more information on how to become a Bee Booster. 

 

 

 

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Tags: branding, Digital Branding, garden business, case study, Campaign

How Brands can use #Hashtags to Generate Clicks

Posted by Lauren Grow on Wed, Mar 25, 2015 @ 8:00 AM

Oxford English Dictionary debuted a new word in June 2014 – “Hashtag.”

The popular metadata tag allows social media users to combine words and phrases to formulate a search of key words pertaining to anything imaginable.

Hashtags have revolutionized social media since they were introduced on Twitter in 2009. Today, they serve as mini search engines and create opportunities for brands to categorize content, showcase personality, promote events and build buzz around a product.  

Although they began on Twitter, hashtags have since been incorporated into every social media platform available to consumers. They have even become incorporated into vocal speech.

Continue reading to learn how garden brands can incorporate hashtags into their social media branding strategy.

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Tags: Twitter, branding, Marketing to Millennials, Garden Media Group, social media, marketing, facebook, hashtag, Social

Trending Thursday: St. Patrick’s Day and PR

Posted by Samantha Arcieri on Thu, Mar 12, 2015 @ 8:30 AM

St Patrick’s Day is right around the corner, which means thousands of people will join together next week to wear green and celebrate Irish culture and heritage.

After all, everyone is Irish on March 17.

Brands also join together to take advantage of the marketing opportunities the holiday provides.

According to prsa.org, “St. Patrick’s Day is becoming a widely celebrated holiday across the United States, and is proving to be a valuable sales, marketing and public relations opportunity. The holiday has seen more than a 10 percent increase in the number of Americans celebrating from 2010 to 2013. In addition to the ‘39.6 million Americans who claim Irish heritage,’ those without roots in Ireland partake in the large-scale celebratory activities as well.”

Public relations and St. Patrick’s Day have a lot in common – especially when it comes to PR in the garden industry.

Continue reading for more information on what Public Relations and St. Patrick’s Day have in common.

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Tags: garden marketing, audience, PR Strategy, public relations media plan

Snapchat Revolutionizing Branding for Garden Industry

Posted by Lauren Grow on Wed, Mar 11, 2015 @ 9:00 AM

Since 2011, Snapchat, an app that allows users to take ‘self-destructing’ pictures, has taken social media by storm.

The innovative app has a rumored 100 million active monthly users making it competitive with Facebook, Twitter and Instagram.  

PR teams behind events like the Superbowl and the Oscars, as well as various brands and news outlets have developed strategies and campaigns to appeal to Millennials - those that use Snapchat religiously.

In addition to promoting events, Snapchat has included a “Discovery” page featuring news, trending topics and entertainment features.  

Snapchat presents a huge opportunity for garden brands, as Millennials become a target consumer.

Continue reading to learn how garden brands can utilize Snapchat to reach a new target audience.

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Tags: branding, trends, gardening, social media, Snapchat, Garden Media

Snapchat Revolutionizing Branding for Garden Industry

Posted by Lauren Grow on Wed, Mar 11, 2015 @ 8:00 AM

Since 2011, Snapchat, an app that allows users to take ‘self-destructing’ pictures, has taken social media by storm.

The innovative app has a rumored 100 million active monthly users making it competitive with Facebook, Twitter and Instagram.  

PR teams behind events like the Superbowl and the Oscars, as well as various brands and news outlets have developed strategies and campaigns to appeal to Millennials - those that use Snapchat religiously.

In addition to promoting events, Snapchat has included a “Discovery” page featuring news, trending topics and entertainment features.  

Snapchat presents a huge opportunity for garden brands, as Millennials become a target consumer.

Continue reading to learn how garden brands can utilize Snapchat to reach a new target audience.

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Tags: branding, garden business, garden industry public relations, social media

Trending Thursday: 'House of Bricks'

Posted by Samantha Arcieri on Thu, Mar 5, 2015 @ 9:00 AM

Everyone is talking about this weekend’s House of Cards binge - even the cast of Sesame Street. 

In a new clip titled “House of Bricks” a cruel politician named Frank Underwolf attempts to blow down the three little pigs’ houses and take over the strong “White Brick House.” 

This clip has everything, House of Cards references, basic math problems and even an appearance by the three little pigs. (And yes, Underwolf speaks directly in to the camera.)

The Sesame Street version of House of Cards demonstrates a valuable public relations lesson. Brands can reach more consumers when they cater their messages to appeal to target audiences. 

Continue reading to learn how garden brands can appeal to new consumers.

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Tags: audience, branding, Garden Media Group, garden industry public relations

What Garden Brands can Learn from Dove's #SpeakBeautiful Campaign

Posted by Lauren Grow on Wed, Mar 4, 2015 @ 2:22 PM

Last year, more than 5 million women tweeted something negative about body image or themselves.

Dove wants to change that.

The beauty company’s mission is to inspire and encourage people to feel beautiful. As a leader in positive body imaging and messaging for the past several years, Dove has teamed up with Twitter to put an end to people’s low self-esteem and discomfort in their own skin.

The company launched its speakbeauitful campaign during the 2015 Oscars. Shortly after it launched, #speakbeautiful went viral.

The Dove campaign teaches garden brands the dos and the don’ts to beginning campaigns and increasing brand awareness.

Continue reading to learn more about what garden brands should do before launching a campaign.

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Tags: Twitter, branding, Garden Media Group, social media, marketing, Campaign, Dove

Trending Thursday: Pinning and Public Relations

Posted by Samantha Arcieri on Thu, Feb 26, 2015 @ 9:00 AM

“Power pinners” and bloggers were not happy with Pinterest this month after the web-based inspiration board began to ban affiliate links posted by its users.  

According to Wired.com, “Basically, Pinterest is removing the ability for its most influential ‘Pinners’ to make money via outside marketing networks, including rewardStyle and Hello Society, according to an email obtained by VentureBeat.”  

Wired reported that Pinterest removed these links and redirects because they caused “irrelevant pins in feeds.”

Though the social site is making changes (that many assume will ultimately help it make money), PR professionals can still utilize pins to create a dynamic campaign.

Continue reading for more information about your brand can use Pinterest to create a successful PR campaign. 

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Tags: Public relations, lawn and garden public relations, Pinterest, branding, social media

Spring Cleaning: Social Media Edition

Posted by Lauren Grow on Wed, Feb 25, 2015 @ 9:00 AM

Social media has the ability to bring people all over the world together to talk about specific events. Sunday’s #Oscars proved once again that outlets like Twitter, Instagram and Facebook have a huge impact on the way consumers receive news.

What better time than awards season for garden brands to plant the seeds for a future of retweets, likes, favorites and re-pins?

Continue reading for more information on how brands can promote themselves and build a personality through social media.

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Tags: branding, marketing communications, Digital Branding, Garden Media Group, social media

What Garden Brands can learn from New York Fashion Week

Posted by Samantha Arcieri on Thu, Feb 19, 2015 @ 9:00 AM

New York Fashion week ends today, which means the world’s most stylish influencers are packing their designer bags and looking to a new city for this season’s inspiration.

Trend spotters at Garden Media are feeling especially inspired and are gathering materials from the shows for our 2016 Garden Trends.    

Though one deals with fabric and the other deals with soil, the garden and fashion industry have a lot in common.

Continue reading for more information about what garden brands can learn from New York Fashion Week.

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Tags: audience, branding, press releases, image building, Garden Media Group