By now, you know Pinterest is a major player in the world of social media.
There are 70 million users and 500,000 active business accounts on Pinterest. Plus, Pinterest generates more referral traffic than YouTube, Google+ and Linkedin combined.
The visually-driven content is clearly a winner for the gardening world since our industry is flooded with awe-inspiring colors and plants.
With Pinterest's newest update, users can follow topic categories in addition to individual pinners and brands. Users can follow topics such as gardening, hanging baskets and more. This update expands the potential reach of your content, allowing more users to connect with garden business.
Add these tips to your Pinterest strategy to increase awareness of your gardening brand.