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How to Market to Millennials

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Why PR and Content Marketing Should Be Planted in the Same Pot

  
  
  
  
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Repurposing is a piece of content marketing that can be extremely beneficial to your garden brand.

In the past, public relations and content marketing were two separate entities.

Today, these two focuses rely on one another.

Read on to learn how important repurposing content can be to your garden brand.

Trending Thursday: Three Content Marketing Trends for 2015

  
  
  
  
real-time marketing, keeping up with trends and current events, 2015 marketing trends, marketing, garden media group, people with cell phones

Content marketing, a way to reach an increasingly wary audience, shows no signs of slowing down in 2015. Rather than using traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and people.

Wondering what types of content marketing your brand should be engaging in for 2015?

Look no further! We have compiled a list of the top marketing trends that your garden brand should start using now.

Continue reading to learn about three trends that are key to your garden business’s success.

How Email Savvy Garden Brands Succeed

  
  
  
  
email, garden media group

There are a lot of busy bees working in the garden business world during the day.

Communication is always key and with technology advancing, emails are becoming more popular than picking up a phone and calling someone.

Continue reading for quick tips to help your garden brand get in touch with someone efficiently and without being overwhelming.

Trending Thursday: Influential Customers of Your Garden Brand

  
  
  
  
garden media group, anniversary party, brand advocates, influential customers, sharing with personal network, referral marketing

You are creating awesome marketing and public relations campaigns, but are they resonating with your audience as much as they could be?

This depends, have you been utilizing your connected consumers in each of these campaigns?

Did you know: “The average customer has a reach of 42 people for each positive experience or engagement with your company online."

"That means if you have 200 customers who are brand advocates, you have a potential reach of 8,400!” – Social Media Today

Social Media Today’s “The Power of the Influential Customer” infographic discusses the what, who, and how on influencing customers.

Continue reading to learn how to leverage your influential customers with easy referral marketing tips.

Three Things a Garden PR Firm Should Ask Before Taking on a Client

  
  
  
  
Garden Media Group, Clients, Branding

Garden industry insiders should never be at a loss for ideas.

People always seem to be starting new companies, creating new lawn and landscape products, and even producing different publications.

When these businesses start, they ultimately look to public relations professionals to help spread the world about their new brand.

A recent PR Daily article titled “8 questions startups should ask before hiring a PR firm” highlights what new companies should look for when hiring outside help to promote their product or image.

One key point the article doesn’t mention is that it works both ways.

Not only do startups have to carefully interview the companies they want to promote their brand, public relations firms also need to choose their clients wisely. Ultimately, a client list contributes to any PR firm’s overall image.

Continue reading to learn more about how your garden PR firm should pick clients. 

What Garden Brands Can Learn from BarkBox

  
  
  
  
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It’s a good problem to have.

According to desk.com, BarkBoxthe monthly subscription service that delivers customized boxes of dog treats and toys to the doors of dog owners, increased its subscription customer base by 10x in the past year.

While a huge spike subscriptions or consumer traffic means success for any new business, customer service could hit a "ruff" patch when sales increase too quickly.

BarkBox’s success story demonstrates a valuable PR lesson. 

Continue reading for tips on how your garden brand can create the ultimate consumer experience.

Trending Thursday: Your Garden Business and Social Media Campaigns

  
  
  
  
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From Facebook to Instagram and Pinterest, options for social media campaigns are endless.

If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.

From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.

Read on to learn how your garden brand can conduct a successful social media campaign.

Garden Industry Insiders Give Thanks

  
  
  
  
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Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you. 

Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas. 

In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.

Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.

Pitching Your Garden Brand to Holiday Gift Guides

  
  
  
  
present, pitching for holiday gift guide, public relations, garden media group, garden marketing,

It’s that time of year again!

You have been working hard perfecting your garden product all year round. How cool would it be to end the year with your product listed in a Holiday Gift Guide?

It's possible, but the prep time is now! Do you have all the details?

Continue reading to find out all you need to know about pitching your garden brand’s product to Holiday Gift Guides! 

Gardening Gets Portable: How a 2015 Trend Impacts PR Strategy

  
  
  
  
NativeCast portable container

It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.

Gardening is no exception.

Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.

Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.

Read on to learn why garden brands must adopt a “portable gardening” attitude.

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