GROW! Marketing and Public Relations Tips

What Garden Brands can learn from New York Fashion Week

Posted by Samantha Arcieri on Thu, Feb 19, 2015 @ 9:00 AM

New York Fashion week ends today, which means the world’s most stylish influencers are packing their designer bags and looking to a new city for this season’s inspiration.

Trend spotters at Garden Media are feeling especially inspired and are gathering materials from the shows for our 2016 Garden Trends.    

Though one deals with fabric and the other deals with soil, the garden and fashion industry have a lot in common.

Continue reading for more information about what garden brands can learn from New York Fashion Week.

Garden Media Group, Jamie Brewer, Fashion Week

Stay Ahead of the Curve

Fashion moguls from around the world turn to New York Fashion week to see what the industry - and consumers’ closets – will look like in the coming season. Garden brands can and should adopt this attitude in order to stay relevant in the industry and keep customers coming back for more.

Instead of focusing strictly on the present, brands should look to innovate and appeal to new markets all while maintaining a firm understanding of who makes up their current customer base. Brands that stay ahead of the curve when it comes to trends are seen as industry thought leaders and influencers.

It is crucial for brands to recognize that the garden industry aligns with more than just horticulture.

In addition to being a source of beauty, the garden serves as an extension of an individual’s personality. It contributes to a person’s overall well-being and reflects the type of lifestyle they have chosen to live. The industry can influence everything from health care to interior decorating.

Garden media group, well being, trends

Break Boundaries

The garden industry is comprised of creative individuals who love nature and beautiful things. It is also a tight-knit community that is constantly flooded with new ideas.

Brands that really want to stand out and make waves must deviate from the status quo.

In addition to pushing the envelope with clothes, New York Fashion Week 2015 made huge strides when it came to diversity. Actress Jamie Brewer made history this year when she became the first model with Down syndrome to walk the runway during New York Fashion Week.

Best known for her work on American Horror Story, Brewer flaunted an original design by Carrie Hammer.

“Brewer graced the runway as part of Hammer’s Role Models Not Runway Models campaign, through which the designer tries to represent the real women who purchase her clothes. Hammer started the campaign at last year's Fashion Week; the first show featured her friend, Dr. Danielle Sheypuk, who uses a wheelchair,” Mashable reported.

Brands should follow Hammer’s lead and aim to shock and surprise audiences – in a good way.

Read our 2015 Garden Tends Report to say ahead of the curve and see what’s buzzing in the industry.

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Topics: audience, branding, press releases, image building, Garden Media Group

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