Valentine’s Day is quickly approaching, which means thousands of people across the country will demonstrate their love and affection thought cards, candy and dinner.

While a lot of people offer different opinions about the Feb. 14 holiday, there’s one thing professionals in this industry can agree on: working in public relations is like dating.

In honor of Valentine’s Day, here is a list of reasons why we equate this industry to the dating scene. 

Continue reading for more information about why working in public relations is like dating.

We’re Constantly Trying to Impress Someone

Public relations professionals never leave that “honeymoon phase” when it comes to work. 

Because each client presents different opportunities and needs, every work day is different – and never dull. This means we’re always putting our best foot forward and looking to exceed expectations.

Like any firm, we’re crazy about our clients and work to present fun ideas and successful campaigns. In addition to nurturing our current accounts, we keep a look out for new opportunities and court potential new clients through emails and welcome calls.

We’re also regularly talking to members of the media through pitches, personal emails and tweets. We value these relationships - and the content journalists produce - highly.

We Share the Love on Social

Public relations professionals are THAT couple on your newsfeed. We post frequent updates about our clients and their latest campaigns. We love to promote successful projects and share interesting content to our friends and followers.

We also engage in conversation on a variety of social outlets.

While sharing a post or retweeting a client is always nice, PR professionals know that sending a personal thank you note - or love note - is never a bad idea. Garden Media is no stranger to this concept.

We send Flowers… Literally

As the leading boutique PR and marketing firm in the home, garden, horticulture, outdoor living, and lawn and landscape industries, our business, among other things, is flowers.

One of our jobs as brand managers is to promote new products to the media and talented and diverse people who make up the industry. One way we do this is through sample programs and pitching.

We also monitor and record the latest trends in our annual garden trends report and share with audiences on multiple platforms.

What do you think? Is your industry like dating, too?

Download our 2015 trends report for more information about what’s buzzing in the industry.