It's back to school time, which provides the perfect time for you to evaluate your gardening business blog and look for areas to improve as well.
From generating leads to increasing your SEO ranking, running a blog benefits your business in many ways. Every blog post is a new indexed page for your website, which is a new opportunity for your business to be found by search engines. All of this content helps brand your garden company as experts in your field.
For the full scoop, read below for a back-to-basics lessons on content marketing in the garden industry.
1. Syllabus Week
During the first week of classes, your interests and dislikes emerge.
Apply this to your garden blogging strategy by evaluating what you have planned for the next few months and if that still fits into your content marketing strategy.
Next, create an editorial calendar with ideas and deadlines for the rest of your "semester." How much you blog impacts how many new customers you convert. Hubspot found that 92% of companies that blogged multiple times a day acquired a customer through their blog.
2. Do Your Homework
One of the most popular and effective ways to determine what to write about is to look into what your customers are asking and create posts around those questions.
Use Twitter hashtags to find conversations and trending topics. Search for and follow Twitter hashtags that are relevant to your company, your local affiliations and town and engage with your community on various levels. Then, share the love by retweeting - and use the stories as a jumping off point to create your own content.
Then, master the art of storytelling to engage readers and keep them coming back to your site.
3. Extra Credit
The value of the content you've created increases with every individual who visits your blog. Make your content go its farthest by linking, tweeting and posting about it on multiple social media platforms.
Research relevant keywords to make sure your blog posts are being found by internet search engines. Having a keyword-rich title is the best thing you can do to help your blog stand out among the billions of digital content.