GROW! Marketing and Public Relations Tips

Trending Thursday: Maximize Garden Sales with Frac'd Up Garden Trend

Posted by Emma Fitzpatrick on Thu, Jun 12, 2014 @ 9:00 AM

With every trend, there's an anti-trend, also known as an antipode.

Especially in the realm of garden design and outdoor living decor, there's always a multitude of trending styles.

As such, while simple elegance's crisp lines and black/white flower combinations make a subtle statement, the trend's antipode "Frac'd Up" is breaking all the rules.

Frac'd Up garden design and decor rejects neat and tidy. Instead, this garden trend embraces geometric shapes, exemplified by fractions and dimensions with explosions of colors and textures.

Read on to see 3 ways your garden business can leverage the Frac'd Up garden trend to stay on the cutting edge in 2014.

Socially Showcase Innovative Inspiration

longfield gardens, big bulbs cheap, garden trends, garden media group, alliums, frac'd upPhoto Credit: Longfield Gardens

Need a new idea to add life to your garden? People are still asking their friends for advice, but they're also seeking advice and inspiration online --namely on Pinterest.

64% of Pinterest users try a Pinterest-inspired project each and every month. If your gardening customers are looking for a new DIY project or flower combination, chances are they're going to be searching on Pinterest.

Your garden business should be uploading awe-inspiring images, projects, and garden designs onto your Pinterest account — especially those of Frac'd up spaces, covered in bold color, geometric shapes, and oodles of texture like this example from Longfield Gardens.

Wow Shoppers with Instagram-able Vignettes

Photo Credit: Costa Farms

While your garden business needs to be sharing your most beautiful, inspiring projects online, you also need to be creating those environments in the store.

Why?

Creating Instagram-able vignettes makes creating word-of-mouth buzz easier and more powerful than ever.

When your garden business creates a beautiful display that shows how well plants and garden products can work together, gardening customers instantly want to share with their social followers. Plus, more often than not, they'll tag your garden business, too.

Not only will you generate organic, social buzz for your business that allows you to reach new customers, but you'll also boost sales.

When you visually display colorful garden products and use your expertise to pair just the right plants, colors and textures to create that frac'd up look, customers are hooked. Then, close the buying circle then and there. Have all the products and greenery used in the display for purchase right next to the vignette.

Splashes of Color All Round

suntory, colorful container flowers, container suntory, container gardening garden trends, garden media group

Photo Credit: Suntory Flowers

A big part of the Frac'd Up garden trend is color, color everywhere!

Personalization of design and space is in a big way this year. Consequently, gardeners want to buy plants, containers, garden tools and garden accessories in their favorite colors or patterns.

In 2014, gardeners want every aspect of their garden experience to be a refection of their style preferences.

What that means for your gardening business is that one design, color or pattern isn't going to cut it. You need to carry products in as many variations of color and design as possible to catch the eye of consumers.

Craving More Garden Trend Inspiration? Download Garden Media's Whitepaper Below!

2014 Garden Trends Report Whitepaper

Topics: garden marketing, Pinterest, Digital Branding, Trending Thursday, Garden Media Group, Garden Trends

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