From Google Glass to virtual reality headsets, the way we communicate as a society is ever-evolving. But, never before have the changes been so drastic or rapid.
As communication habits change, gardening businesses need to follow suit in order to stay current and continually resonate with customers. Plus, being at the forefront of these trends allows you to better attract younger, new gardeners to your business.
Read on to learn the top four ways communication is changing--and how your garden business can use these progressions to modernize the way you do business.
1. Don't Say It, Show It
Photo Credit: Longfield Gardens
When Twitter launched in 2006, our sentences instantly got shorter, and once verbose messages had to be condensed to a puny 140 characters.
Then, sending an effective tweet took time to crunch your text.
Now almost ten years later, our language is naturally shorter. With the launch of Instagram in 2010 and the steady growth of YouTube videos, reading lengthy texts no longer appeals to green consumers.
Videos and images allow your gardening customers to instantly see how adding a sea of annual flowers can impact their yard - instead of reading about it for a few moments.
Visual communication, like short, snappy videos, infographics, and image-driven articles, are here to stay.
Remember, you can always edit your gardening business' text by at least 20%. Even better, take a photo or short video to make your point more directly and in a more interesting way.
2. Always Present Technology
73% of Americans feel "panicked" if they lose their mobile phone, while 14% said they would feel "desperate" without their device.
With this technology always by your gardening customers' side, businesses no longer have the luxury of a long turn-around.
If someone tweets at your green company or emails you, they're looking for a quick, personalized turn-around within a few hours. Meaning, the 9-5 customer service line no longer cuts it.
Now, your gardening business needs to respond to traditional and digital customer concerns and successes as quickly as possible to gain the respect of your customers.
3. Transparency Tops All
Once upon a time, a white little lie may never have seen the light of day.
Now, with ever-present mobile devices, a picture or audio clip can be recorded and published to millions in a matter of seconds.
The truth will also surface on the web. Your gardening business needs to be as transparent as possible and address issues head-on.
Being honest up front will also gain the trust and respect of your gardening customers.
4. Analytics Prove Success
Marketing and public relations no longer has the guess work it used to.
With click through rates and countless tracking tools, your gardening business can track the success of each campaign, advertisement, and article.
The guess work has vanished.
Now by using the disposable data at your gardening company's fingertips, you can confidently do more of what's working and less of what's not.
Now that's power.