2014 is already a 1/3 of the way over. Hard to believe isn't it? Seems like just yesterday we were talking about what gardening trends would dominate the year!
As 2014 continues, the changes and trends in the marketing and communication realm are clearly emerging--and will become increasingly important in the latter half of 2014.
What trends does your gardening business need to keep afoot of in the marketing world?
We've got the top 3 biggest trends in gardening marketing and communications below. Read on to unlock the secrets and keep your gardening business a step ahead of the rest.
Visual Story Telling
At Garden Media, we've seen firsthand the trend of lengthy press releases become shorter, image driven stories.
Sure, our gardening customers' attention spans are shorter than they've been before. But, that's not all that's driving this trend.
Customers are doing more reading and learning on their mobile devices and social network, too. What this means is that in order for your gardening message to resonate, it needs to be explained in one Instagram picture or 140 characters.
When creating content for your business, stop telling your story with text, and say it visually.
Of all of the communication trends this year, THIS is the one the gardening industry can truly own. After all, we have the most awe-inspiring images to share, from budding blueberries to colorful dahlias.
Hyper Targeting your Message
We now have the power to blast out our gardening messages to a very specific target audience.
Talking to large audiences that might like your gardening product is a thing of the past. Instead, the conversation is now happening with an increasing small, influential number of readers.
On Facebook, news syndication services, and soon Twitter, your messages can be targeted and only sent to those in a certain region, or those who with specific interests, like gardening.
Getting your gardening message out to the right crowd has never been easier with hyper targeting on social media.
Data-Driven Marketing and Success
Data no longer stands alone. Now, marketing and public relations firms across the country use insights from data to support what elements of a campaign are working.
This data allows us to transform and tweak campaigns as they continue on--allowing the greatest potential for success in PR.
Plus, we know what sites and articles are driving the most clicks to the gardening websites. Armed with this knowledge, PR pros can target the right publications time and time again.