As you already know, we at Garden Media Group love spotting the latest trends. What you may not know is why looking at these trends is important for every garden business.
Every year Garden Media releases the Garden Trends Report to inform you about what trends to look for coming over the horizon. However, if garden businesses don’t understand how to use these trends to advance their company and grow sales, all our hard work is going to waste!
Read on to find out why you should care about trends and how they can help your business!
Why Should You Care About Trends?
The answer to this question is simple. Trends drive consumers and consumers drive sales and as you know: sales mean money in your pocket! Your customers are always on the look out for the next “hot” item. If your business stays on top of the trends you could become the go-to place for all their gardening needs.
Missing an opportunity to offer customers "must have" trends for that season is a mistake many companies have made in the past. Learn from their mistakes!
Knowing upcoming trends can also help you avoid investing in a product that is no longer in demand.
Trends change rapidly and with them, many people change their sense of style and needs. Knowing what trends are coming down the pipeline may ensure that your business is offering customers what they need to keep their garden, outdoor living space and home trendy and up-to-date.
Want to know more about why you should care about trends? Find examples of companies that have missed out on trends and missed out on expanding their brand or product by downloading our "Why Trends" e-book!
How Can You Use Trends in Your Business?
Everybody wants to be a trendsetter! Being on top of upcoming trends is the perfect way to attract new customers and more importantly, drive sales.
Trends are also a great way to start a new vision for your company. Refresh your company by adding new, trendy products.
Knowing the trends not only will allow your business to be ahead of the bandwagon, it may also give you the opportunity to create your own product! Get creative and use the trends as inspiration to create your own garden trend.