GROW! Marketing and Public Relations Tips

Garden Media's Guide to Content Marketing in the Garden Industry

Posted by Emma Fitzpatrick on Wed, Feb 5, 2014 @ 9:00 AM

 

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Whether you're a brick and mortar store or exclusively online, content marketing matters to your business.

When used to its fullest potential, content marketing is how you get more new customers for your garden business.

Every Wednesday in the month of February, Garden Media will be dishing on how to navigate the world of content marketing while increasing your bottom line, too.

Whether you're familiar with content marketing or you've never heard the term before, read on to learn all about Garden Media's insider secrets to master the art of content marketing.

What is Content Marketing?

Photo Credit: UberMotif

Content marketing is the art of being the online source of information and inspiration in your respective field of the garden and home realm.

It's about answering the questions your sales team hears on a daily basis online, where the content can live and grow forever. Yes, to do this, you have to write SEO driven posts, so when your shoppers ask the questions, you're the first name they see. Then, you educate them.

Instead of talking blindly to people who simply aren't interested in your product or realm of knowledge, content marketing in the garden industry puts you in contact with just the right people. People who are already invested in your message--and they want to know more.

Once you've attracted these new customers to your garden website or blog, it's your job to engage their questions, interact with them through emails and social networks, and gain their trust.

After you've gained the trust of your new customers, they'll become shoppers who will love your product and share the word with their friends and family, too.

Content marketing is all about crafting content in context and delivering the right message at the right time.

Why is Content Marketing Important to your Garden Business?

Photo Credit: Yotpo Blog

At any other point in history, there were gate keepers to the media, like editors and publishers. But, now, any ol' Joe can have a blog or site to sell their services and broadcast their message.

Information is flowing in from every direction, from news websites to Pinterest and Facebook-- and we can't get enough of it. The average adult will spend over 5 hours per day online, and we're looking at our phones 110 times per day, too.

How we learn about gardening is changing, and to stay relevant, your garden business needs to keep up with the times and map out a content marketing plan.

Plus, the cost per lead, also known as a potential sales contact, is 62% less per lead than traditional marketing with mailers, television ads, and telemarketing, too.

Content Marketing is the Future of Marketing. Learn how to Seize the Power of Content Marketing in your Garden Business with our e-Book Below. 

 

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Topics: lawn and garden public relations, horticultural marketing communications, garden business, content marketing, ebook club

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