GROW! Marketing and Public Relations Tips

Media Relations Case Study: Secrets from Key Influencers

Posted by Emma Fitzpatrick on Wed, Nov 6, 2013 @ 9:00 AM

Last week, Garden Media's Suzi McCoy hosted a Google+ Hangout to discuss how to connect, inspire and wow the media.

The G+ Hangount expanded on key aspects from Garden Media's media relations' e-Book, How to Win the Media's Heart.

Katie Ketelsen of Better Homes and Gardens.com, Michelle Slatalla of Gardenista, and David Ellis of American Gardener joined Suzi to dish on the best tricks and treats for getting your garden business in leading industry publications like these.

Below are the top tips for getting media placements by forming relations with key media influencers.

The Power of Personalization

Michelle Slatalla of Gardenista talks about the power of personalization. When pitching a big-wig publication like Gardenista, do not send a blanket pitch.

Slatalla dishes on why personalized, tailored emails and pitches work best for her.

Visuals and Vine Videos WORK.

Katie Ketelsen the digital editor at Better Homes and Gardens.com shares one of her favorite pitches. And, in the process, Ketelsen talks about what makes a good pitch.

How to Build Long-Term Relationships with Media Influencers

David Ellis of American Gardener shares his secret to turn your one-time story feature in a media publication into a long-term relationship. Media relations is all about connecting media influencers for the long-haul!

To Learn Even More Secrets about Creating and Fostering Media Relations, Download our e-Book Below!

Download How to Win the Media's Heart

Topics: garden marketing, PR Strategy, Media Relations, case study, garden industry public relations, key influencers

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