GROW! Marketing and Public Relations Tips

Media Relations Case Study: Best Way to Introduce Your Brand to Media

Posted by Emma Fitzpatrick on Wed, Oct 23, 2013 @ 9:00 AM
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Like a first impression, introducing your garden brand to the media is an opportunity you only get once.

And, as you may have guessed, your introduction can either define your brand or cause infamy.

In the gardening world, there's one surefire way to make a stellar impression with the media's key influencers.

With this one move, you'll be well on your way to having impeccable media relations.

Discover Garden Media's proven method for the best way to introduce your garden brand below.

Our Secret

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Time and time again, sampling programs have been the best way to introduce your garden product or plant to key media influencers.

Why?

Sample programs put your product directly in the hands of the people you want to wow. They get to try your product for free and see if they like the smell of the flower, the texture and durability of your garden container, and if your product truly lives up to your brand's messaging.

Once the media influencers have been able to try and experience your garden product for themselves, they'll be inspired to share their experience with their readers.

How to Use Garden Media's Trick to Introduce your Garden Brand to the Media

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Starting a sampling program does not mean blind sending product to top influencers.

At Garden Media, we've found that sending products to media contacts you don't know or have a relationship with is unsuccessful and not cost-effective.

For a sample program to really have the influence you're looking for, you need to do it right!

Since the sample program is a tactic to jumpstart media relations, you need to embody the core principles of media relations for it to work.

Meaning, when conducting a sample program, you need to individually tailor your pitch and product for each media contact on your list.

Also, when you approach the key influencers, have insight into their work. Show them why you know this product is relevant to them, specifically. Reference past articles or experiences they've written.

The more you connect with the media influencers now, the more excited they'll be for your garden product sample to arrive.

Then, it's all about making sure they have the best experience possible by being their source of information each step of the way.

Sample programs have proven to be the best way to introduce your garden brand to the media and garner editorial placements in influential magazines, blogs, and broadcasting.

To Learn Garden Media's Step by Step Instructions for Starting a Sample Program, Download our e-Book on Media Relations Below!

Download How to Win the Media's Heart

Topics: Media Relations, case study, Garden Media Group, garden industry public relations, key influencers

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