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The End of .Com: Custom Domain Names and Digital Branding

Posted by Emma Fitzpatrick on Mon, Jul 15, 2013 @ 9:00 AM

Digital branding, .nyc, custom url, domain name marketing, garden industry, live local, garden media group

Buy local, live local, web local?

Yes, the local movement lives on, but this time it's translating to the digital world!

New York City just got its very own domain name. Say au revoir to the .com!

NYC is embracing the new domain name: .nyc.

The catch? You have to be a New York resident through and through. By the year's end, people, businesses, and organizations who can prove their New York roots can obtain the soon-to-be coveted .nyc.

Top-shelf domain names, like .nyc, will begin making the .com archaic. Learn why .com is dead, and personalized domain names will soon be the new standard.

Dot Com is Dead

.com, .nyc, custom top level domain names, custom domain names, personalized domain names, digital branding, garden media groupRight now, there are three top-level domain names: .com, .net, and .org. Of course, there are the less seen .edu, .gov, .mil, and .rpa.

But, they're all so 1997.

Is our entire world really commercialized? Can't we find a better way to describe our digital personas?

Well, here's hoping!

The Internet Corporation for Assigned Names and Numbers (ICANN) recently began approving the 1,400 new domain names that 2,000 organizations submitted.

The domain names can go in a few different ways. Right now, the most prominent emerging domain names are either geographically or categorically driven.

For example, .tokoyo, .london, and .berlin are rumored approved domain names. Categorically, the .art and .app are on the verge of being approved.

Even more specific, company names are now in the running, think .microsoft.

The more specific, personalized domain names will begin to take over the web towards the end of this year.

Digital branding and persona building are how customers and media outlets learn more about your garden business, so showcase as much brand personality as possible--starting from the domain name up!

Cost of Cutting Edge Domain Names

.com, .nyc, digital branding, unique domain namesWhy wouldn't you want to switch to a .garden domain name (if one gets approved)? How cool! And, way more telling than .com.

There's a cost to leading the pack. ICANN requests a one-time registration fee for custom top-level domains, like .nyc. PLUS, an annual $25,000 to maintain the domain. Keep in mind that's only if you want to start and own the domain name.

For users of the domain name, the price hasn't been determined yet. The pricing will be competitive, so we'll see if it's affordable for small garden businesses. Fingers crossed!

Would your garden business be interested in a unique, domain name?

I know I'd love to see a .garden!

Keep afoot of more trends with our 2013 Garden Trends Report!

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A special thanks to Venture Beat for depicting the .nyc domain name!

Topics: branding, PR Strategy, Digital Branding, image building, internet media

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