GROW! Marketing and Public Relations Tips

Charm Your Public Relations Clients Everyday of the Year

Posted by Emma Fitzpatrick on Mon, Mar 4, 2013 @ 9:00 AM

make your clients love public relations and you

We all want our clients holding up a sign like the little guy on the right. But, let's be a bit more specific: we don't want our clients to just love PR; we want them to love US as PR professionals.

Anymore, there are a million choices for each small decision. What color toothbrush? Organic or just all-natural snacks? What flowers to plant this spring?

The same can be said for PR firms. Frankly, we need our clients to love what makes our firm an individual entity.

At Garden Media, we’ve got our brand down pat. We’re a boutique-style of public relations because we specialize in garden, horticulture, and home clients. As a company, we strive to make our clients fall in  l-o-v-e with everything that makes Garden Media Group, Garden Media Group.

Below, we’re sharing a few ways you can make your clients and garden consumers fall head over heels in love with you and your garden business.

Pop the Future Question

Make sure your client knows you’re in it for the long term, not just this month or even this year. Plan short, mid, and long-term goals, so your client knows you can rely on you and your business all the time.

Talking about the future shows just how dedicated you are, but remember, never reveal all your ideas! Talk generally at this point! If you put all your ideas on the table now, why would they need you for the long-term?

Do More Than is Expected

Any request your client comes to you with should be done well and in a timely fashion. However, to show just how much you care, go above and beyond. Everyone loves the person they can count on for the best of the best.

Find out everything you possibly can about the topic they want. Get hard numbers, personalized stories, and travel to a variety of sources. The more you can deliver, the more they’ll realize they need you to make their business plan work!

Surprise Ideas

Of course, you have brainstorming sessions together, but surprise is what keeps any (even working) relationships fresh. Next time you have a meeting with your client, surprise them with a fantastic, BIG idea.

Open up the meeting with this idea to set the tone. By doing something unexpected, your client will show that you are truly dedicated to making them a success, in both a conventional and out of the box way!

Have FUN Together

Meetings, emails, and work, work, work! Oh my! While your relationship with your client is a business relationship, for them to love your business, they need to know you outside of the office.

Go to dinner, to the theatre, a flower show, or a beautiful garden in the area. When it comes right down to it, it really doesn’t matter what you do. Just get the heck out of the office!

Chitchat about common interests, showcase your sense of humor, and make them realize why working with you feels less like work and more like fun.

Read the inside scoop about how one of our clients, American Beauties, became such a success !

Branding Case Study

A special thanks to Peppermint PR for the above "We Love PR" image!

Topics: lawn & garden public relations, PR Strategy

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