Now that we know we're in the clear with the Instagram policy mix-up (for the most part), we can exhale deeply and hug our smart phones. Instagram is here to stay! Instagram is a fun, simple way to beautify your business and Facebook page.
But, just because Instagram seems easy to do, doesn't mean it is. We've seen some absolutely terrible uses of Instagram photos, so to keep you in the Instagram marketing loop, we're going to show you the best and worst of Instagram while passing along tips for creating an Instagram picture that will hopefully go viral!
The Worst of Instagram
Don't be generic.
How many times have we seen this shot? Instagram is a place to showcase your creativity and individuality-not your conformity.
Again, generic. But, this shot is even worse. If you're about to eat a yummy meal at the office, let your stomach enjoy it, not your plethora of Instagram followers.
Don't be vein.
Oh, so that's what the people behind your company are wearing in the office. No matter how much you love that new pair of shoes or blazer, have some class, and keep it in office. This personal snapshot doesn't reflect your brand's persona, so steer clear.
The Best of Instagram
We in the green, garden business are constantly in awe of nature. These are truly beautiful scenes and warm your heart. However, err on the side of caution. Make sure your shot is unique and connects to your business in one way or another.
Do capture monumental moments.
If there's a major happening in the office (new hire, new client, new product), let your Instagram followers in the loop. Make your followers feel special, and let them know the inside scoop first. Also, make sure the image is consistent with your brand. This Instagram of Tony Hawk with his daughter encapsulates everything we're talking about!
A little photo trickery never hurt anyone! Let the fans decide: faux or for-real? Or, at the very least, upload a picture that will leave us in wonder. Users want to be in awe of the enormity of your business and what working at your business is really like.
(All Instagram photos link back to the orginal owner's account).