Mastering the art of PR at a trade show is not easy. You will have a lot of balls in the air if you're trying to both sell and market at the same time.
But, don't overlook marketing! It is just as important as selling.
One of the best things about trade shows is that you have the ability to meet face-to-face with prospective clients in a short amount of time. And, just like selling, you can also build much stronger relationships by meeting face-to-face with your industry reporters, too.
At your industry trade show, you’re there, your executives and subject matter experts are there, and so are the industry media. It’s a match made in (convention center) heaven.
The first step in successful Trade Show PR is planning. What is your goal?
- Launching a new product
- Reaching key opinion leaders
- Introducing new sales people
- Generating new sales leads
- Gaining brand exposure
Once you decide, make sure your whole team is on board & knows the goal. With the support of your team, the trade show can be both a successul sales AND marketing event.
Need more help? Download this e-book to create your killer trade show marketing PR stragety.