GROW! Marketing and Public Relations Tips

Zack Bennitt

Recent Posts

Boost Your Memory with these 6 Brain Foods

Posted by Zack Bennitt on Mon, May 6, 2013 @ 9:00 AM

What did I need from this room?  Where did I put my keys? What is her name?

On any given day, we ask ourselves countless questions like these--all centered on mental lapses. 

Forgetting things is often a part of our lives and as humans age, we remember tasks less and less. Luckily, we have a solution, and no, it does not involve cluttering your desk with multi-colored sticky notes. It's easy, simple, and delicious.

Joy Bauer, author of Food Cures, informs us that,  "A sharp memory depends on your total number of brain cells, the smooth flow of communication between the cells and the health of cells." So in order to have a sharp memory, you must spark brain cells!

To increase your memory and reduce forgetfulness, Bauer suggest snacking on these six, brain-enhancing foods below!

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Topics: trends, Garden Media Group

10 Questions to Ask Before Hiring a PR Firm- Part 2

Posted by Zack Bennitt on Mon, Apr 8, 2013 @ 9:00 AM

Part 2:

As promised, we are back with part 2 of our blog post “10 Questions to Ask Before Hiring a PR Firm”. We left half of the very important questions unanswered, and thankfully, they’re answered here. It is important that all of these questions and answers are read so businesses understand how a PR firm operates and how to make sure that they understand the services being offered. After all, as you’ll find out below, PR isn’t necessarily cheap and it is essential to make sure your hard earned dollars go towards an effective cause.

It is great if you can create some of your own questions as well so that you can tailor them to your PR needs. But if you need some ideas for questions to ask a PR firm before you hire them, take a look at part 2 below.

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Topics: Public relations, lawn and garden public relations, garden business

10 Questions to Ask Before Hiring a PR Firm

Posted by Zack Bennitt on Thu, Apr 4, 2013 @ 9:00 AM

Working with professional public relations consultants reflects a significant increase in the communications of any organization. In today’s media rich environment, more and more companies are turning to public relations firms for assistance in building their company’s reputation, increasing brand recognition, and creating and promoting various marketing projects.

People today are finding PR is the tried and true method for establishing credible exposure for your company, brand, and product.

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Topics: Public relations, garden industry public relations, social media

Marketing Agency Review for Lawn and Garden Businesses

Posted by Zack Bennitt on Mon, Jan 7, 2013 @ 9:20 AM

In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.

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Topics: garden marketing, advertising vs public relations, lawn & garden public relations, garden business, SEO, advertising

What is Inbound Marketing and Why does the Green Industry Need it?

Posted by Zack Bennitt on Wed, Dec 19, 2012 @ 9:28 AM
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Topics: garden PR consultant, content marketing, inbound marketing

Garden Trends: Emerald Green, Pantone’s Color for 2013

Posted by Zack Bennitt on Tue, Dec 11, 2012 @ 4:07 PM

Being a PR firm for the lawn and garden industry allows us to see a lot of green during our day, aren't we lucky?! While, green isn’t usually the color that stands out, it’s far more common for the spectacular blooms to steal the show, Pantone has identified Emerald Green as the color for 2013.

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Topics: trends, garden business, Garden Trends

Lessons from Edward Bernays Most Notable Public Relations Campaigns

Posted by Zack Bennitt on Mon, Nov 12, 2012 @ 9:02 AM

When you hear or see a creative public relations campaign, it grabs hold of you immediately. Some can move you to laugh or tears or inspire action. Powerful campaigns can change the public’s perception seemingly overnight about a brand, product, or social movement.

Nobody understood this more than the father of public relations, Edward L Bernays. As blogged about previously, the father of spin understood that it was the combination of the news, not advertising, and the manipulation of people’s unconscious through endorseme nts by doctors, celebrities, and other experts that truly made the difference.

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Topics: Public relations, lawn and garden public relations, public relations media plan

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