GROW! Marketing and Public Relations Tips

Tyler Nolley

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How to Be the Olivia Pope of Your Company

Posted by Tyler Nolley on Tue, May 2, 2017 @ 10:59 AM

How do you spend your Thursday nights? If you don’t already, join the club and tune into ABC’s hit show Scandal, starring Kerry Washington as Olivia Pope. Aside from a thrilling plot, this show offers a true emulation of the life of a PR professional. Olivia Pope and her gladiators are the strategic master minds that run Washington, D.C and there’s a lot to learn from their success.

Read more for skills that can help you become the Olivia Pope of your industry.

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Topics: Public relations, branding, employment, Media Relations, Garden Media Group

Crafting Your Social Media Persona

Posted by Tyler Nolley on Thu, Apr 20, 2017 @ 10:05 AM

With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience. 

Read on for 4 tips on how to create your social media persona.

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Topics: audience, branding, Public relations, social media, facebook, Instagram, Twitter

PR Career Path – Experience vs. Education

Posted by Tyler Nolley on Thu, Apr 13, 2017 @ 11:14 AM

Young PR professionals might ask themselves “what’s more important – gaining valuable experience or continuing your education?” Well, it depends. A degree is as beneficial as you make it, so if you use the knowledge wisely, it can definitely be advantageous. However, real-world experience is also very important when entering the PR world.

There are benefits and disadvantages to both options. Here are some key factors to consider when weighing your options.

Read more to learn about the different outcomes of continuing your education.

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Topics: Internship, branding, Public relations, Garden Media Group, Garden Media

How Pitching Can Help You Land Media Hits

Posted by Tyler Nolley on Thu, Mar 23, 2017 @ 3:03 PM
The way in which PR professionals contact reporters and producers sets the tone for future relationships. Treating the media with respect and being polite goes a long way when you’re building trust and creating mutually beneficial relationships. This makes the job a lot more fun and easier for everyone.

The secret is all in the pitch.

Continue reading to learn how to create a perfect pitch.

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Topics: Garden Media, Garden Media Group, Media Relations, pitching, lawn & garden public relations

The Secret to Nailing your First Internship

Posted by Tyler Nolley on Thu, Mar 16, 2017 @ 10:07 AM
It’s that time of year again! Time to think about summer plans and sunny days. That means many students are thinking about summer internships , which can be frustrating when you don’t even know how to begin describing your experiences (or lack thereof).

Here are three tips to make your search a little easier.

Continue reading to learn how to score your first internship.

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Topics: Internship, garden industry public relations, Garden Media Group, networking, branding

Best Ways to Stay Up- to-Date in the PR World

Posted by Tyler Nolley on Wed, Mar 1, 2017 @ 9:11 AM

Today, it can be very difficult to stay updated with current events at the speed the media produces news. 

Our fast-paced environments and hectic lifestyles add to that difficulty, but it is important to stay on top of current events and industry news. Staying informed helps you better serve your client and understand their needs. 

To ensure that you stay up to date, subscribe to any of the following sites. The beauty of these sites is that they have apps that  make accessing the news a lot easier, because you receive notifications on your phone with quick blurbs of news as it occurs throughout the day.

It’s a quick and easy way to find out what’s going on, without dedicating hours to reading long-form articles online.

Continue reading to find the best places for busy PR pros to read the news.  

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