GROW! Marketing and Public Relations Tips

Samantha Arcieri

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Trending Thursday Throwback Trends: Potscaping

Posted by Samantha Arcieri on Thu, Feb 23, 2017 @ 2:59 PM

For Today’s trending thursday post, we’re taking a look back to 2006 where we elevated container gardening to the next level.

The “potscaping” trend emerged as gardeners no longer wanted limit their container creations to the patio or back porch. While their “recopies” we’re contained in pots, the locations of where they could place them were wide open.

Postscaping quickly evolved from a porch trend to an unstoppable landscape trend.

Continue reading to learn more about the potscaping trend. 

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Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media

Understanding Personalities Can Lead to Success

Posted by Samantha Arcieri on Wed, Feb 22, 2017 @ 5:19 PM

With more than 6 billion people in the world, it’s pretty incredible to think that there are only 16 distinct major personality types. 

According to 16Personalities, an incredibly accurate (in our opinion) and free personality test website, there are a lot of factors that make up someone’s personality. 

So what do personalities have to do with PR? A lot!Understanding your clients, coworkers and even audiences’ personalities can have a huge impact on how we interact with others, achieve success and build meaningful connections.


After all, we’re all about making connections in this business, aren’t we?

Continue reading to learn more.

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Topics: hiring a public relations person, audience, PR Strategy, Public Relations Trends, social media

Trending Thursday Throwback Trends: Blended Gardens

Posted by Samantha Arcieri on Thu, Feb 16, 2017 @ 3:56 PM

For Today’s Trending Thursday post, we’re taking a look back at 2009 when we started to break down barriers in the garden and move towards a blended ascetic. 

Instead of mowing the lawn, gardeners wanted to eat it. This need culminated in a rise of “productive spaces” that were used for more than just their beauty.

Blended gardening was the next big industry craze.

Continue reading to learn more about blended gardening.

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Topics: Trending Thursday, garden business, Garden Media Group, Garden Trends

Infographic: The Anatomy of an Influencer

Posted by Samantha Arcieri on Wed, Feb 15, 2017 @ 5:41 PM

Influencer: It’s one of those vague PR buzzwords that everyone seems to overuse. But what is an influencer exactly? And why are these people so important?

An influencer is a person who has an undefinable positive impact on an industry or demographic. These “normal people” often play key roles on social media and have a breadth of contacts with media outlets, consumer groups and industry leaders.

Brands ultimately want to break through to these dynamic people. According to Influencer Analysis, “such individuals are not simply marketing tools, but social relationship assets.”

Today’s top brands use influencers to reach large audiences in an authentic way. Before they do this successfully, they must study their target influencer and know what makes them tick. Here’s how they do it.  

The Anatomy of an Influencer

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Topics: PR Campaign, Digital Branding, Infographic

Trending Thursday: Grow 365 Part Two

Posted by Samantha Arcieri on Thu, Jan 26, 2017 @ 2:11 PM

You know by now that Grow 365 highlights eight  industry trends that inspire gardening year-round. In 2017, Mother Nature doesn’t have jurisdiction indoors.

Here’s another look into the rest of our 2017 trends.

Continue Reading for a deep dive into our trends.

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Topics: garden marketing, Trending Thursday, garden business, Garden Trends

Trending Thursday: Grow 365

Posted by Samantha Arcieri on Thu, Jan 5, 2017 @ 3:25 PM

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow  plants.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Garden Media Group’s annual Garden Trends Report for 2017, Grow 365, introduces eight industry trends that inspire gardening year-round. It reflects consumers’ increasing desire to access healthy food, fresh air and clean medicine — no matter the season.

Here’s a deep dive into half of our top trends for 2017.

Continue Reading to see the future of the industry.

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Topics: Trending Thursday, garden business, Garden Trends

Create a Newsletter Your Fans Will Love (We Did!)

Posted by Samantha Arcieri on Wed, Jan 4, 2017 @ 2:40 PM

Public relations professionals can agree that some of the best emails – other than responses from Journalists – come in the form of a newsletter.

Newsletters serve several purposes, and showing off content is just one of them! The letters that are curated correctly can help businesses achieve their goals by increasing leads and retaining more customers.

According to Hubspot,a successful newsletter fulfills a clear goal and inspires readers to click open at a high rate.

“Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.”

In the spirit of the new year and taking on new initiatives, we’ve compiled a list on how to create a newsletter people want to read.

Continue Reading for tips to create a meaningful newsletter.

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Topics: PR Campaign, creating content, product launch

Trending Thursday: Top Throwback Trends of 2016

Posted by Samantha Arcieri on Thu, Dec 29, 2016 @ 11:18 AM

Garden Media has produced its highly anticipated trends report for more than a decade. To honor this milestone, we spent the year honoring our favorite trends of the past!

Here’s a look at the top trends we brought back to life in 2016!

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Topics: Trending Thursday, garden business, Garden Trends

Trending Thursday Throwback Trends: Safe Gardening

Posted by Samantha Arcieri on Thu, Dec 15, 2016 @ 9:25 AM

In this week’s Trending Thursday post, we’re reflecting a decade into the past when people started to recognize – and then alter – "reckless” habits.   

As the country started to embrace holistic, natural options when it came to products and food, people started to pay attention to what was happening below the surface of their garden.

Consumers realized that the path to healthy plants started in the ground.

Reckless gardening was out and safe gardening was in.

Continue reading to learn more about the Safe Gardening trend.

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Topics: Trending Thursday, gardening, Garden Trends, Garden Media

Trending Thursday Throwback Trends: Classic Gardens

Posted by Samantha Arcieri on Thu, Dec 8, 2016 @ 9:36 AM

For this week’s trending Thursday post, we’re looking way back to a simpler time – at least when it came to the garden.

In 2004, we stated that busy was out and classic, simple gardens were in.

Americans were weary of trying to put together mixed containers that ended up looking overdone and tasteless.  They avoided pairing too many plants together the way they avoided “wearing plaids, stripes and big floral prints together.” 

The home gardener gravitated toward the mono-impact container idea. And with that trend came a simple outdoor concept.

Continue reading to learn more about Classic Gardens.

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Topics: garden marketing, Trending Thursday, trends, garden business, Garden Trends

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