GROW! Marketing and Public Relations Tips

Nikole Gennari

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Tips For Making Marketing Decisions

Posted by Nikole Gennari on Thu, Aug 20, 2015 @ 9:07 AM

Published more than 24 years after his death Dr. Seuss’, What Pet Should I Get? is the latest addition to his already vast collection of children’s books. The public will cherish this new story for years to come.

In true Dr. Seuss fashion, the book features vibrant illustrations and perfectly paired rhymes. Brother and sister are allowed to choose a new pet for their family and when they arrive at the pet store they see cats, dogs, fish, birds and even monkeys. The decision becomes overwhelming for the children.

Though the book appeals directly to children, its underlying theme is universal: decision making is important.

In business, challenging decisions have to be made. Even the smallest decision can have an impact on the company, client or community as a whole.

Here are some helpful tips to alleviate stress when garden brands are faced with a difficult decision.

Continue reading for tips on how to make decisions with ease.  

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Topics: Public relations, audience, PR Strategy, garden business, garden industry public relations

Tips for Brands Breaking into New Markets

Posted by Nikole Gennari on Thu, Aug 13, 2015 @ 10:05 AM

Downward facing... IPA?

Lululemon, the popular active wear company best known for its popular line of yoga pants and active wear, has released a new product: beer.

The company is set to debut its Curiosity Lager at the Seawheeze yoga festival in Vancouver this weekend. The new beverage is geared toward men.  

The launch of this beer from an active wear brand poses a critical public relations question: How far should brands stretch their boundaries into new markets?

Continue reading for information about how brands can expand into new industries.   

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Topics: branding, Marketing to Millennials, garden industry public relations, Garden Trends, social media

How Brands Can Stand Out Online

Posted by Nikole Gennari on Thu, Aug 6, 2015 @ 9:14 AM

Standing out on the internet is the only way to get your brand noticed.

As the online world evolves, it’s crucial for brands to distinguish themselves from one another. Wh

It won't happen overnight, but improving your brands authenticity, storytelling and aesthetic are a few ways brands can be more influential online.en a company can differentiate itself from the competition, it will become easier to influence consumers online.

Continue reading for more information about how brands can stand out online.  

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Topics: branding, Marketing to Millennials, image building, marketing, Social

Snapchat's Advertising Philosophy Creates Valuable Content

Posted by Nikole Gennari on Thu, Jul 30, 2015 @ 10:06 AM

Snapchat, the popular Millennial photo sharing app, is revolutionizing themselves as a company.

While Snapchat has incredible features, the brand’s philosophy is the real winner.

With a cautious attitude, the company continues to incorporate geofilters, a fun way to share where you are, and advertisements into their app without disrupting the overall experience.

While they’ve broken down walls for users to see what is going on in the world, Snapchat maintains a friendly relationship with companies that advertise on the app.

Continue reading for more information about how Snapchat’s policy teaches businesses how to create better content.

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Topics: Media Relations, advertising, content marketing, social media, Snapchat

Search Advertising Gets Social

Posted by Nikole Gennari on Thu, Jul 23, 2015 @ 10:04 AM

Move aside search advertising, there’s a new kid in town.

The common method of matching keywords to advertisements through search engines is becoming less popular.

Marketers are picking up on a new targeting trend: social advertising. According to businessdirectory.com, social advertising includes “media messages designed to educate or motivate members to engage in voluntary social activity.”

Unlike search advertising, the method that only generates clicks, social advertising relays information through social networks to deliver a more emotionally engaging experience for consumers. Platforms like Facebook and Twitter give brands an opportunity to target specific audiences and engage with social advertising tools.

Learn more about search advertising vs. social advertising as the new path for reaching the masses.

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Topics: Pinterest, Twitter, social media, facebook, Tumblr

How Garden Brands Can Create Picture Perfect Content

Posted by Nikole Gennari on Thu, Jul 16, 2015 @ 11:05 AM

Today’s consumers are visually oriented. About 90 percent of information transmitted to the brain is visual, and it is processed 60,000 times faster than text.

A catchy headline can only go so far, but including a picture raises the bar for success. In PR, image is everything. Likewise, the images incorporated in social media are just as crucial.

Continue reading for more information about how garden brands can incorporate images into their social media strategies.

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Topics: garden business, SEO, content marketing, social media, blogging

Instagram Helps Garden Businesses Explore The World

Posted by Nikole Gennari on Thu, Jul 9, 2015 @ 9:00 AM

Instagram, an app that allows users to edit and share photos, wants to become the go-to source for information and trends.

Instagram recently updated several search features, allowing the app to become increasingly more user friendly.

The search icon now offers an expansive menu of dynamic content and trending tags. One of Instagram’s newest functions allows users to explore live updates happening around the world.

Instagram CEO, Kevin Systrom, told Wired magazine “It’s a real-time visual pulse for what is happening in the world.”

Read on for more information on how garden brands can utilize the new Instagram updates.

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Topics: Digital Branding, garden business, Instagram, social media, hashtag

Pinning for Winning: Tips for Improving Garden Brand Pinterest

Posted by Nikole Gennari on Thu, Jul 2, 2015 @ 8:37 AM

It’s no secret that Pinterest is conquering the business world. Today, brands use this virtual inspiration board as a search engine, sales tool and influencer watch list. 

It may seem silly to think a business could make mistakes on Pinterest, but brands that avoid simple mistakes will see an increase in followers and meet their goals. There are three key factors that can improve a published pin.

Continue reading for more information on how garden businesses can improve their Pinterest Page.

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Topics: Public relations, Pinterest, creating content, PR Strategy, social media

Garden Brands and Businesses Can Grow on Tumblr

Posted by Nikole Gennari on Thu, Jun 25, 2015 @ 10:30 AM

Have you heard about tumblr?

While it may seem like a new form of social media for many businesses, the website has been sharing photos since 2007.

This platform has been on the rise recently with consumers, and businesses are starting to use it to their advantage. 

Continue reading to learn more about this up and coming social media platform.

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Topics: audience, branding, content marketing, blogging, Tumblr

Tips For Finding An Internship

Posted by Nikole Gennari on Thu, Jun 18, 2015 @ 10:07 AM

As the number of public relations professionals continue to rise across the country, landing a PR internship is crucial to be competitive in this growing industry.

An internship in your field (or a few) is crucial when looking for a job post-graduation. Now is the time. 

It’s important for those searching for internships in the public relations industry to have an open mind. While the process can be slow, candidates can learn a lot about themselves along the way.

Continue reading for more information about how to find and land a PR internship.

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Topics: Public relations, hiring a public relations person, audience, Marketing to Millennials, Internship

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