Instagram is a powerful marketing tool that helps connect brands directly with fans though the use of images. And particularly in the garden industry, Instagram is a powerful tool for sharing beauty.
Five years ago, Instagram was simply an app allowing users to share pictures of pets, selfies and food.
Now, people call it the best social network for brands.
If you are not promoting your business on Instagram, you are missing a golden opportunity to connect with thousands of followers, influencers and industry leaders.
The key to any successful Instagram campaign is balance, as over promotion could deter your marketing goals. Overselling your products or posting unfriendly images can leave you with little to no followers or hinder your chances of connecting with your potential buyers.