GROW! Marketing and Public Relations Tips

Megan O'Connell

Recent Posts

Utilize How-To Content to Capture Your Audience

Posted by Megan O'Connell on Thu, Nov 16, 2017 @ 8:12 AM

What do an abacus, a calculator and an iPhone have in common? They all represent a decline in learning everyday practices.

Less real world learning opportunities are offered in school today while more Googling anything continues to rise. The latest internet meme revolves around knowing what mitochondria are, but not how to file taxes – or even how to care for houseplants.

Generations Y and Z are all about YouTube and will look up just about anything from how to boil an egg, change a flat tire or French braid hair. In fact, no feat is too small for YouTube. The Wall Street Journal recently reported that America’s Retailers Have a New Target Customer: The 26-Year-Old Millennial. This age bracket, bigger than any other, is pushing companies to revamp marketing and products, including a lot of remedial education.

Being able to follow step-by-step instruction offers more to its user than assuming they know what to do with the product. Companies that offer how-to content are quickly climbing the ladder to the most influential brands.

REI’s loyal customer base is the leading example; they have over 500 in-depth articles and videos. In addition, they also have a LIVE chat feature and Q&A on their website.

Continue Reading to see how your brand can utilize How-To content.

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Topics: creating content, Digital Branding, content marketing

Garden Media Group recognized as a Top Woman-Owned Business and Top PR Firm

Posted by Megan O'Connell on Wed, Nov 1, 2017 @ 12:27 PM

October 2017 - (Philadelphia) IMPACT Marketing & PR, Inc. was recognized in the Philadelphia Book of Lists as a Top Woman-Owned business and Top PR firm for 2017. Suzi McCoy founded IMPACT Marketing 30 years ago.

Garden Media Group, a subsidiary of IMPACT, was founded 20 years ago to serve the horticulture, gardening and outdoor living industries. Our boutique public relations firm gets results fast because we have our finger on the pulse of the industry and the ear of influencers from top outlets – from Better Homes & Gardens and Magnolia Journal to the sweeping social media outlets. Our clients are both national and international and come to us to make them popular with their target market. We also publish an annual garden trends report, one of the most widely read reports in the industry.

Continue Reading to learn about our Queen Bee and how GMG was born.

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Topics: Public relations, lawn and garden public relations, garden marketing, marketing communications, Garden Media Group, garden industry public relations

Discovering What to Buy on Pinterest

Posted by Megan O'Connell on Thu, Oct 26, 2017 @ 7:49 AM

Pinterest is known for inspiration in all aspects of life. It makes it easy for users to simply scroll through to find ideas for anything they are looking for. And with more than 150 million monthly users globally, you must know Pinterest is an important piece of your brand’s quest for social media domination.

Tim Kendall, president of Pinterest, said, “97 percent of searches on Pinterest are unbranded, meaning that people don’t go there knowing what they want to buy; they go to discover what they want to buy.”

And as Gen Z becomes less and less brand loyal, Pinterest is gaining more traction.

But how do people use it? And what is the best way for your garden brand to get discovered?

Continue reading to see how your brand can utilize Pinterest.

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Topics: Digital Branding, social media

Chatbots are Here to Stay – Leverage Them for Your Garden Company

Posted by Megan O'Connell on Wed, Oct 18, 2017 @ 2:36 PM

As technology continues to advance, artificial intelligence (AI) is taking the spotlight. AI can be incredibly expensive to introduce in everyday life, but with chatbots, that’s no longer an issue.

Chatbots are computer programs that typically use text based live chat interface to carry out tasks for customers on behalf of the business instead of using real humans, such as Alexa and Siri.

Chatbots have been successful in customer service for years, but now is when more and more companies are jumping on board. Instead of having someone to answer all of their customer’s questions, bots are able to take on the easy questions to not inconvenience workers. They are saving industries huge amounts of money.

Social media and banking apps have adopted chatbots in the biggest way. Both have the ability to answer frequently asked questions easily. They are also personalized to each customer’s account for added personalization and not to mention, privacy.

Continue reading about how to utilize chatbots for your business.

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Topics: Public relations, social media

Optimize Your Space to Optimize Your Time: Tips for an Organized Office Space

Posted by Megan O'Connell on Thu, Oct 5, 2017 @ 8:14 AM

It’s the perfect time of the year. The sun is still shining, but fall is swooping in with cooler days and even cooler nights. Summer is officially over, which means it’s time to refocus on staying productive at work.

We spent so much time over the summer dreaming of being anywhere but our desk — enjoying the beach, the sun, the warmth. Fall brings weekend festivals, apple picking, and pumpkin everything! Staying productive during the work week will free up time and energy to go and enjoy fun filled weekends.

Organizing your office can be simple — if broken up through tasks and days. You don’t have to deep clean a whole desk, let alone a whole office in a day. By focusing on a little bit at a time, organizing an office can (and will) lead to a more productive you.

Continue reading for tips on organizing office space.

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Think Before you Post: Social Media Editing

Posted by Megan O'Connell on Thu, Sep 28, 2017 @ 11:16 AM

We’ve all seen them; the accidental grammar or spelling mistake on a social media post.

A post where we knew that’s not what the company meant, but how it came across. Case studies show that it can either harm a business incredibly, or it can be twisted to be funny or even harmless.

Companies have had to come back from some of the biggest mistakes, stating they are closing, but only meaning for the day or using a slogan that says #UpForWhatever associated with alcohol. These fauxpas need to leave company culture because they can do some serious damage.

Don’t worry! There are editing tips from Hootsuite that help stop mishaps from happening before they begin.

Continue reading to save your company from social media mishaps.

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How to Brand: Keep Yourself in Mind

Posted by Megan O'Connell on Thu, Sep 21, 2017 @ 10:34 AM

PR professionals are always looking for ways to make their clients shine the brightest. Whether that is getting their name in print, promoting and posting about them on social media, or getting an interview to air, it is their passion to see their client’s company name everywhere. Branding a garden business is one of the things we at Garden Media Group do best.

But what about when you want to develop your personal brand? Have you ever thought about that?

A personal brand shows off who you are and the person you want to be to the world. Most people know this as a reputation. When you’re in school, you can be known for being the smart kid, the stinky kid, the fast kid, or the bully. Humans are susceptible to associating people they know to things they relate with. As you grow up, these associations start to shape you.

If you want to develop a personal brand you need to think about how your decisions, actions and values shape that brand.

Continue reading to find out how more about your personal brand and how to make it shine.

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Topics: branding, decision-making, professional development

Think Outside the Box: Brainstorming 101

Posted by Megan O'Connell on Wed, Sep 13, 2017 @ 8:13 AM

Brainstorming can be a great way to come up with the best new idea, product or solution. But how often do you get stuck with “been there done that” or “it didn’t work in the past”? 

I know I get caught up in my own head and cannot get past an idea until it is a confirmed “No” – or I say it out loud to someone and then realize it was probably not the best idea.

Richard Tait knows this all too well. As a creative consultant, he has held brainstorm sessions for countless companies to help solve issues they were facing. He told us an old story about a major department store chain and how they were able to turn around sales with a simple sales conversation and a strategically designed piece of paper. Crazy, right?

During our monthly ‘Lunch with a Pro’ workshop, Richard returned to our office to help our team figure out the best way to brainstorm.

Continue reading to find out what can jumpstart your brainstorm and what not to say to any idea during a brainstorming session.

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Topics: Garden Media Group, Brainstorming, lessons, Lunch with a Pro

Unplug from the Internet – Treat Yourself to a Digital Detox

Posted by Megan O'Connell on Wed, Aug 30, 2017 @ 11:00 AM

Technology is arguably the best invention to happen since sliced bread. It allows us to FaceTime with far away family members, watch our friends live their lives through social media, know the great things happening all around the world and show off our achievements for our friends and family to see.

On the other hand, being plugged in all the time is exhausting. As a society we are constantly distracted, not being present in real life situations, missing out on once in a lifetime moments. We are stressed out with the notifications popping up on our phones, the constant emails coming through and the strain our eyes experience staring at screen for hours on end.

As a result, our physical and mental wellness is suffering, yet we can’t break the pattern. It has become the norm so much so that we aren’t realizing how it affects our bodies on the day to day basis.

One by one, let’s work on taking a break from the demands of the internet and devices and have a digital detox.

Trust me, that Facebook post will still be funny later.

Continue reading for three ways to go on a digital detox – even if you are surrounded by technology.

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Topics: emails, lessons, health and wellness

How Using Hedgewords Might Be Making You the Underdog

Posted by Megan O'Connell on Wed, Aug 23, 2017 @ 7:47 AM

The problem people find with emails is that it is difficult to communicate the tone of your voice. 

Depending on the mood the person on the receiving end is in will determine how it is read.

The thing you were trying to joke about? It might be read as being snooty. The friendly email sent to cover up the annoyance you feel? It will sound immature.

When you send a professional email that may sound rude, you can feel compelled to add a smiley face or put a “LOL” next to it. You need to stop doing that now – you will start to see a difference on how you are treated in the workplace.

Learn how to eliminate useless words from your emails and start getting to the point.

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Topics: branding, emails, lead, professional development

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