GROW! Marketing and Public Relations Tips

Megan O'Connell

Recent Posts

Organizing and Maintaining a Clean Inbox

Posted by Megan O'Connell on Wed, Aug 16, 2017 @ 10:10 AM

Email has revolutionized communication. It has been a wonderful way to get a quick response – you can have a reply in just a few minutes!

While emails were a great invention, they may cause unneeded stress in and out of the workplace.

Are you one of the almost half of Americans that feel the need to check emails in the bathroom to stay on top of them? Then you know the feeling. Emails quickly pile up, drafts go unsent and you lose track of what’s important.

Keeping an organized inbox reduces stress and anxiety and helps you be better prepared for the day. Net Credit came out with a great infographic to help prioritize your inbox.

Waking up to a full inbox is an easy way to start your day off wrong.

Studies show it takes 64 seconds to get back on track after an email notification pops up. More than 1/4th of the workweek is spent on email with more than 3/4th of employees becoming more stressed using email.

Continue reading to see how to achieve ‘Zero Inbox’.

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Topics: emails, Infographic, employment, work place efficiency

How Snapchat’s Changing Consumer Marketing by Swiping Up

Posted by Megan O'Connell on Wed, Aug 9, 2017 @ 7:30 AM

Snapchat is once again changing the consumer marketing game, making it easier for users to send links

 to each other.

With Snapchat’s newest update, anyone can attach a link to a snap to send to their audiences. With the tap of the paperclip, enter in your website and anyone can enjoy it.

In the constant head-to-head battle between Snapchat and Instagram, this puts Snapchat back on top. Instagram has been using trends that work on Snapchat and vice versa. Currently, Instagram stories do not allow regular users to add links to their stories – only verified users or advertisements are allowed.

 

Continue reading to learn what is different and how your garden brand can take advantage of the changes.

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Topics: Digital Branding, social media, Snapchat, lessons

Figuring Out How Brains Work Differently, Together

Posted by Megan O'Connell on Wed, Aug 2, 2017 @ 6:18 AM

Creativity and innovation go hand-in-hand at thinking outside the box. It allows the brain to be used to create something out of nothing or even to fix something when it’s not working. But what happens when you get stuck in the box?

The Kirton Adaption-Innovation (KAI) is an evaluation tool that measures your style of creativity and problem solving based on your range of adapting or innovating. If you want to do things better, you probably would score higher on the adaptive range. Want to be different? You’d be on the innovative side. Thomas Edison was probably adaptive, while Albert Einstein was probably innovative.

Richard Tait invited Garden Media to try it for ourselves at our monthly ‘Lunch with a Pro’ workshop.

Richard, who has a Ph.D. in physics, co-founded the DuPont Company’s worldwide Creativity and Innovation Center. Today he is an international consultant in innovation and new corporate and product ventures.

GMG invited Richard for a lunch and learn to help our team brainstorm bigger and better ideas for our clients.

Read on to continue learning about Richard, KAI and what Garden Media learned.

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Topics: Brainstorming, lessons, decision-making, professional development, Lunch with a Pro

Being Productive This Summer

Posted by Megan O'Connell on Wed, Jul 26, 2017 @ 7:26 AM

Summer is the best time of the year to be outside — soaking up some sun, being in nature and enjoying the day. You may also find that it is the hardest part of the year to be stuck in an office, losing out on that summer glow and daydreaming about being anywhere but your desk.

While it may be hard to focus on what is in front of you, with some readjusting (and some motivation), you can get back on track to power through this season!

Continue reading for 5 tips on staying productive this summer.

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Topics: lessons, health and wellness

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