GROW! Marketing and Public Relations Tips

Lauren Grow

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YouTube Serves as an Accessible Marketing Tool

Posted by Lauren Grow on Thu, May 7, 2015 @ 12:00 AM

YouTube celebrated its 10th birthday in February.  Over the course of a decade, it has transformed from a website that features a variety of videos to a marketing and entertainment conglomerate.

Located in 75 countries and available in 61 languages, YouTube serves as a media powerhouse that has more than one billion users worldwide.  

YouTube is the second largest search engine in the world. 

YouTube is a powerful marketing tool because videos are accessible to both domestic and international audiences. Every video posted to the site has unlimited potential. 

It is also a valuable marketing tool garden companies can use to promote their brand.

Continue reading to learn more about how garden brands can utilize YouTube to build their brand and market their products.

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Topics: branding, internet media, Garden Media Group, content marketing, Youtube

Speaker Series: Katie Dubow Speaks to the Future of Public Relations

Posted by Lauren Grow on Wed, May 6, 2015 @ 3:00 AM

For this week's Spring Speaker Series, we sat down with Katie Dubow, creative director at Garden Media Group.

Daughter of founder and CEO, Suzi McCoy, Dubow has paved her own budding and vibrant path in the industry.

As Garden Media Group's first official employee, Katie has gained experience well beyond her years and has established herself as an industry PR pro.

Continue reading to learn more about Katie and her experiences in the public relations and marketing industry. 

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Topics: Public relations, audience, Garden Media Group, marketing, Garden Media, Speaker Series, question and answer, lessons

Speaker Series: Susan McCoy Discusses Dynamic Career in Public Relations

Posted by Lauren Grow on Wed, Apr 29, 2015 @ 6:00 AM

For this week's Spring Speaker Series, we sat down with CEO and founder of Garden Media Group, Suzi McCoy. Suzi has run Garden Media for 27 years – an accomplishment worth noting.

After working with a range of clients in her early career, Suzi quickly discovered it was happy “ladies and gentleman” of the gardening industry that made every day enjoyable.

Continue to read more about Suzi’s career as an industry pro – from successes to lessons learned.

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Topics: Public relations, branding, advertising vs public relations, advertising, Garden Media Group, content marketing, Speaker Series

How to Utilize Earth Day to Promote a Brand

Posted by Lauren Grow on Wed, Apr 22, 2015 @ 8:30 AM

Earth day officially falls on April 22 every year. This creates an opportunity for people to celebrate the planet and all it provides for its inhabitants. 

It also creates an opportunity to show how your brand cares for and supports the planet.

According to the Pew Research Center, 61 percent of Americans identify a problem with the damages humans have caused to the earth and believe there is concrete evidence to support global warming. These percentages are set to continue to increase in the next several years.

For garden brands, every day is Earth Day. 

The holiday presents a great opportunity for garden brands to teach consumers about the importance of living a green and sustainable lifestyle.

Continue reading to learn more about how garden brands can use Earth Day to promote their brands and teach consumers about green living.

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Topics: lawn and garden public relations, garden marketing, audience, branding, Garden Media Group, social media, blogging, marketing

Speaker Series: Sammie Arcieri's Learning Curve in the Industry

Posted by Lauren Grow on Wed, Apr 15, 2015 @ 8:00 AM

For our second Spring Speaker Series, we sat down with Garden Media Group’s newest employee, Sammie Arcieri.

New to the lawn and garden industry, Sammie has experienced a crash course in all things green living. She’s even grown a few things of her own.

As an Assistant Account Manager, Sammie manages the company’s blog, oversees the intern program and continues to nurture relevant media contacts.

Continue reading to learn more about Sammie and her experiences in the public relations and marketing industry. 

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Topics: marketing communications, Garden Media Group, blogging, key influencers, Speaker Series

Infographics Serve as the New Press Release

Posted by Lauren Grow on Thu, Apr 9, 2015 @ 8:00 AM

In today’s fast-paced, connected world, people are 30 times more likely to read infographics than text-based articles.

As the world becomes more visual, it is no surprise that infographics have become a standard for communicating information with consumers and the press – and there is no end in the rise on the industry horizon. 

Brands can use infographics to dispense information, news and tips to readers in a visually stimulating and cost effective way.

Continue reading to learn how garden brands can use infographics to captivate and engage audiences.

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Topics: garden marketing, branding, Public Relations Trends, Digital Branding, Garden Media Group, content marketing

Speaker Series: Stacey Pierson Highlights Importance of Client Relationships

Posted by Lauren Grow on Wed, Apr 8, 2015 @ 8:00 AM

For our brand new Spring Speaker Series, we sat down with Garden Media Group’s most veteran employee, Stacey Pierson.

Stacey has been with the company for more than16 years and is a public relations pro when it comes to the lawn and garden industry. As an Account Supervisor, Stacey has helped launch products and build amazing brands for her clients.

Continue reading to learn more about Stacey and her experiences in the public relations and marketing industry. 

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Topics: Public relations, press releases, image building, Garden Media Group, Speaker Series

How Brands can use #Hashtags to Generate Clicks

Posted by Lauren Grow on Wed, Mar 25, 2015 @ 8:00 AM

Oxford English Dictionary debuted a new word in June 2014 – “Hashtag.”

The popular metadata tag allows social media users to combine words and phrases to formulate a search of key words pertaining to anything imaginable.

Hashtags have revolutionized social media since they were introduced on Twitter in 2009. Today, they serve as mini search engines and create opportunities for brands to categorize content, showcase personality, promote events and build buzz around a product.  

Although they began on Twitter, hashtags have since been incorporated into every social media platform available to consumers. They have even become incorporated into vocal speech.

Continue reading to learn how garden brands can incorporate hashtags into their social media branding strategy.

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Topics: Twitter, branding, Marketing to Millennials, Garden Media Group, social media, marketing, facebook, hashtag, Social

Snapchat Revolutionizing Branding for Garden Industry

Posted by Lauren Grow on Wed, Mar 11, 2015 @ 9:00 AM

Since 2011, Snapchat, an app that allows users to take ‘self-destructing’ pictures, has taken social media by storm.

The innovative app has a rumored 100 million active monthly users making it competitive with Facebook, Twitter and Instagram.  

PR teams behind events like the Superbowl and the Oscars, as well as various brands and news outlets have developed strategies and campaigns to appeal to Millennials - those that use Snapchat religiously.

In addition to promoting events, Snapchat has included a “Discovery” page featuring news, trending topics and entertainment features.  

Snapchat presents a huge opportunity for garden brands, as Millennials become a target consumer.

Continue reading to learn how garden brands can utilize Snapchat to reach a new target audience.

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Topics: branding, trends, gardening, social media, Snapchat, Garden Media

What Garden Brands can Learn from Dove's #SpeakBeautiful Campaign

Posted by Lauren Grow on Wed, Mar 4, 2015 @ 2:22 PM

Last year, more than 5 million women tweeted something negative about body image or themselves.

Dove wants to change that.

The beauty company’s mission is to inspire and encourage people to feel beautiful. As a leader in positive body imaging and messaging for the past several years, Dove has teamed up with Twitter to put an end to people’s low self-esteem and discomfort in their own skin.

The company launched its speakbeauitful campaign during the 2015 Oscars. Shortly after it launched, #speakbeautiful went viral.

The Dove campaign teaches garden brands the dos and the don’ts to beginning campaigns and increasing brand awareness.

Continue reading to learn more about what garden brands should do before launching a campaign.

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Topics: Twitter, branding, Garden Media Group, social media, marketing, Campaign, Dove

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