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Katie Dubow

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5 Takeaway's for Garden Brands from Hubspot's INBOUND '17

Posted by Katie Dubow on Wed, Nov 8, 2017 @ 9:03 AM

Creative director Katie Dubow recently attended Hubspot's INBOUND 2017 inbound marketing conference in Boston.

The conference was filled with lessons on the future of inbound marketing, the new features of HubSpot and better ways to reach customers with data-driven, unique content.

Energy was high. From the speakers (Michelle Obama, John Cena, Issa Rae, Billie Jean King, just to name a few) to the session topics (Courageous Creativity, The Quest for True Belonging, Content for the FOMO Generation and more) it is one of the most inspiring marketing conferences to attend.

Here are the big themes marketing professionals are talking about world-wide.

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Topics: creating content, inbound marketing, video marketing

The Generic Generation

Posted by Katie Dubow on Thu, Sep 14, 2017 @ 8:52 AM

Every brand and company wants to reach new customers. Brand builders will help you define your exact target audience, identify competition, and develop strategies to create repeat customers. But, there may be bad news. 

New research shows that more than half of millennials have no use for big brands.

Don't worry, there's hope for small brands yet, (even the big brands can still survive the millennial itch) if you understand what makes this generation tick and how to reach them.

Learn how to appeal to the Generic Generation.

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Topics: branding, Digital Branding, Marketing to Millennials

2018 Garden Trends Report: Nature’s Rx for Mental Wellness

Posted by Katie Dubow on Tue, Sep 12, 2017 @ 12:00 PM

Our highly anticipated 2018 Garden Trends Report unveils seven trends to rebuild mental wellness through nature.

In today’s world, it is almost impossible to escape the realities of social media, instant news, 24/7 connectivity and the mental exhaustion that follows.

In our 17th annual Garden Trends Report for 2018, Nature’s Rx for Mental Wellness, nature is the best medicine.

The 2018 report introduces seven industry trends that inspire a cleaner, more relaxed state-of-mind. It shows that when we disconnect from media and reconnect with Mother Nature, we can make steps towards rebuilding our mental wellness.

Read on to learn about the seven trends and download the report. 

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Topics: Garden Trends

Gen Z is not the next Millennial

Posted by Katie Dubow on Thu, Sep 7, 2017 @ 8:20 AM

Generation Z, born between 1997-present, are not the new Millennial. People often believe this cohort closely resembles Gen Y, however, this is merely a misconception.

These dynamic young consumers control $44 billion in spending power and are already cultural disruptors in their own right.

To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.

Brands must update their practices to better accommodate Zs’ distinct generational traits, habits, and lifestyles in order to be market leaders today—and remain relevant tomorrow.

Keep reading to learn more about this powerful generation and how to reach them.

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Topics: Digital Branding, Marketing to Millennials, Gen Z

10 Tips for Crafting the Perfect Blog [Data]

Posted by Katie Dubow on Thu, Jun 29, 2017 @ 8:02 AM

I recently read a fantastic article from Hubspot about crafting the Perfect Blog Post.

While we follow a number of these suggestions, being reminded of each step from start to finish is so helpful. So bookmark this page and get writing.

1. Start with the Perfect Headline

A headline grabs the reader's attention and compels them to click. People have short attention spans -- 8 seconds -- and the headline is one of the first elements that help readers decide if they want to click. In fact, 60% of readers don't read past the headline, which presents a big opportunity.

Here's how to write a great headline:

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Topics: SEO, blogging

Garden Media Awarded Silver Medal

Posted by Katie Dubow on Tue, Jun 27, 2017 @ 1:41 PM

Garden Media has been awarded a 2017 Media Awards Silver Medal from GWA: The Association of Garden Communicators for the redesign of our website.

This special designation recognizes the top talent in more than 60 competition categories.

The new website is a direct reflection of the beautiful horticultural market we represent. It’s colorful, fun and easy to use.

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Topics: website, awards

Stop Marketing to Millennials

Posted by Katie Dubow on Thu, Jun 22, 2017 @ 8:12 AM

Yes, Millennials are the largest generation to date and make up a huge share of the U.S. workforce.

But is the obsession over marketing to Millennial consumers warranted?

With shifting paradigms surrounding adulthood, Millennials are defining maturity differently. According to a recent survey by Nationwide Current Accounts, Millennials in the U.K. don't consider themselves ‘grown up’ until age 27. Over half feel like entrance to adulthood depends on particular milestones rather than age. One in five believe they’re mature when they have children, when they move out of their parent’s home and when they start paying bills.

Continue reading to learn when Millennials will "grow up" and when garden brands need to start paying attention. 

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Topics: Marketing to Millennials

Who is Gen Z and How do We Get them Gardening?

Posted by Katie Dubow on Thu, May 25, 2017 @ 8:56 AM

Millennials are the buzz word of the decade. Everyone wants them, no one clearly knows how to get them. But we're not here to talk about Millennials. There's a new generation to obsess over.

Generation Z.

We’ve learned there are similarities and differences between Gen Z and Millennials, such as they both prioritize individuality and uniqueness, and are both resistant to traditional labels. But there are differences as well.

The 2015 Census Bureau data showed 51% of those under 15-years-old (Gen Z) are white, and children under five are 51% minority. This generation is not only more diverse than Millennials; Gen Z will mark the first time that the minority will become the majority.

Continue reading to dive deeper into this next generation and learn a few tricks to get them in the garden.

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Topics: Marketing to Millennials, Gen Z

Trending Thursday: Millennials in the Garden

Posted by Katie Dubow on Thu, Dec 22, 2016 @ 8:05 AM

This is an excerpt taken from an article by Elizabeth Petersen on Millennials in the garden in the December issue of Digger Magazine. Katie enjoyed sharing trends and insights about Millennials with Elizabeth for this insightful piece. 

As Baby Boomers have retired and downsized, their long-standing financial support of the nursery industry has fallen off.

But a new generation of gardeners called Millennials is poised to pick up where Boomers left off — grabbing their shovels, growing their own food, decorating their spaces with plants and re-invigorating the nursery industry.

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Topics: Marketing to Millennials

'Tis the Season of Giving: 4 Companies Doing Good

Posted by Katie Dubow on Wed, Dec 21, 2016 @ 8:04 AM

The holiday season is here – which means goal setting and planning for 2017, lots of holiday parties and, for many, giving back to others.

In fact, the holidays are the most popular time for companies to harness the spirit of giving. Nearly 34 percent of all charitable giving is done in the last three months of the year, 18 percent in December alone.

It's for this reason that #GivingTuesday was created, a global day dedicated to giving back. This year it fell on Nov. 29. Next year it falls on Nov. 28. 

Here at Garden Media, we celebrate the holiday spirit by giving back at our annual Christmas Wrap. This year we had the pleasure of working with Oxford Church of the Nazarene and the Lighthouse Youth Center, a para-church organization that gives back to youth ages 9-18.

We gather as a team to sing Christmas songs, eat cookies and wrap our gifts. It’s a time of year when thinking about others is easy, fun and makes us feel good.

But enough about us. Let's take a look at what some of our favorite companies do for others:

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Topics: hashtag, holiday

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