GROW! Marketing and Public Relations Tips

Katie Dubow

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6 P's of Brand Prosperity

Posted by Katie Dubow on Tue, Nov 27, 2018 @ 9:57 AM

“Brand prosperity is a lot like the root system of a tree; if you think about the root system of a tree, it is hidden beneath the earth, but it is fundamental to whether or not that tree flourishes and whether or not it bears fruit … if any of the roots are weak or not functioning well, the ability of the tree to flourish is compromised.”

—Michael Movitz, The Movitz Group

The success of a brand, according to Michael Movitz, relies on an interconnected set of factors he calls the 7 P's: Purpose, product, people, pathway, pricing, and promotion of the brand.

Read more to learn how to manage these factors and achieve brand success.

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Topics: branding, Digital Branding, internet marketing, horticultural marketing communications

6 Metrics to Gauge the Success of Digital PR Efforts

Posted by Katie Dubow on Wed, Nov 14, 2018 @ 2:43 PM

More and more, clients are asking us to increase our PR efforts digitally. The goal is to increase online visibility and enhance the brand, a tactic we've been doing since the beginning. 

The right digital placements will increase domain authority, build the brand and increase SEO

Since we are constantly asked how to measure PR, we decided to share how we've honed our measurement of these online sources, too. 

Fortunately, digital PR measures more precisely. When it comes to comparing digital PR and offline, there are 6 areas where digital takes the lead: domain authority, page views, traffic, back link sources, brand awareness and social engagement. 

Read on for 6 ways to measure digital PR efforts.

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Topics: inbound marketing, Digital Branding

What Do you Know About Gen Z?

Posted by Katie Dubow on Thu, Nov 1, 2018 @ 2:13 PM

“Generation Z only knows a world that is hyper-connected, where by the tap of a smartphone, a pair of shoes can be delivered to their doorstep via Uber or a drone in less than an hour. To Generation Z, a phone will be broken if they cannot see the other person on the other end. It’s a brave new world that Generation Z is growing up in.” Ryan Jenkins

According to Laura Stack at TLNT, the first batch of kids born in Y2K is starting college in large numbers and their slightly older siblings are nearing graduation or have graduated.

The first few members of Generation Z , born from about 1996 to 2016, have entered the workforce.

By all indications, they’ll prove themselves just as practical and capable as Millennials.

Read more to learn what Gen Z wants from employers and what we can expect from them.

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Topics: Marketing to Millennials, generation z

Kroger Predicts 2019 Food Trends

Posted by Katie Dubow on Thu, Oct 25, 2018 @ 9:59 AM

Kroger announced its top food trend predictions for 2019, curated by its team of Our Brands new product developers, chefs and innovators, focusing on flexible eating styles.

From regional tastes to plant-based alternatives, the year ahead will focus on flexible eating styles, predicts Kroger, one of the country’s largest grocery companies. The Cincinnati, Ohio-based company’s team of product developers, chefs and others created this list of top five trends:

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Topics: Garden Trends

2019 Garden Trends Report: Rooted Together

Posted by Katie Dubow on Wed, Sep 19, 2018 @ 2:37 PM

The future for gardening looks joyful and holds a connection to Mother Nature that just may be the saving grace of the planet.

This bold prediction comes from the 2019 Garden Trends Report: Rooted Together – Reconnecting with the Natural World.

The 18th annual report dives deep into the intrinsic connection people have with nature and how banding together could be the best defense to protect the earth.

Today’s “social clock” society is online 24/7. In a desert of work, stress and the internet, nature - both indoors and outside - has become an oasis.

We are finding joy in nature to achieve peace and purpose. Our 2019 Garden Trends report showcases trends in design, color and technology that will strengthen our relationship with Mother Nature.

Read more to lean about the 2019 Garden Trends.

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Topics: Garden Trends

Garden Media Invited to Present 2019 Garden Trends at Exclusive Event in Italy

Posted by Katie Dubow on Thu, Sep 13, 2018 @ 10:22 AM

Katie has been invited to present the 2019 Garden Trends Report at an exclusive event hosted by the Orlandelli Organization, Orlandelli Horizon.

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Topics: trends, Garden Trends

Teens Abandon Facebook for Other Platforms

Posted by Katie Dubow on Tue, Jun 5, 2018 @ 8:27 AM

Half of teenagers in the United States (45%) are online for almost all their waking hours. But where are they and how do marketers reach them?

The social media landscape, in fact the entire internet, looks so different than it did just three years ago. And while Facebook has still remained the giant, it has new competition for teen’s time.

Pew Research revealed that 51% of teenagers (13-17) use Facebook—a drop of 20% from three years ago. Which was a drop from years before that, too.

The Pew Research’s survey also highlights a priority for images and videos to capture teens’ attention. They are embracing visual- and mobile-first platforms.

Read on to learn what platforms they prefer and how to capture their attention there.

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Topics: Marketing to Millennials, Gen Z, Youtube, Snapchat, Instagram, facebook, trends

The Best PR Podcasts (2018)

Posted by Katie Dubow on Wed, Apr 25, 2018 @ 3:46 PM

Here at Garden Media we are huge fans of talk radio and NPR is our favorite.

So when the podcast medium went through a resurgence, we were thrilled. Our fascination started with Serial and grew with the countless episodes of How I Built This, by Guy Raz.

We've written an entire blog about why you should start podcasting. And we've created a list of our favorite garden podcasts. But today, we are going to dive into our favorite business podcasts to listen to. And, we want to hear from you, too! What are your favorites podcasts? What are your favorite episodes? Let's hear it!

Read on for our eight favorite business podcasts of 2018.

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Topics: marketing, Marketing to Millennials, podcasts

The Best Gardening Podcasts (2018)

Posted by Katie Dubow on Wed, Apr 25, 2018 @ 3:44 PM

Here at Garden Media we are huge fans of talk radio and NPR is our favorite.

So when the podcast medium went through a resurgence, we were thrilled.

Our fascination started with Serial, grew to How I Built This, by Guy Raz and morphed into an addiction with Adam Grant's new podcast Work Life.

We've written an entire blog about why you should start podcasting. And we've created a list of our favorite PR and marketing podcasts. But today, we are going to dive into our favorite gardening podcasts to listen to. And, we want to hear from you, too! What are your favorites podcasts? What are your favorite episodes? Let's hear it!

Read on for our eight favorite gardening podcasts of 2018.

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Topics: professional development, podcasts

30 Sample Headlines for Your Blog Posts

Posted by Katie Dubow on Wed, Mar 21, 2018 @ 8:15 AM

A headline can be tough to figure out. Yet it is the most important step to capturing your audience.

Think about what appeals to you. What would make you click on an article? What entices you to keep reading? 

We outlined ways to write the best blog title ever. Check it out to see how to brainstorm engaging headlines.

After reading through those, if you're still stuck, Kim Garst provides some sample headlines, using the info above, that are effective and unique.

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Topics: content marketing, blogging, lawn & garden public relations

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