GROW! Marketing and Public Relations Tips

Katie Dubow

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2020 Garden Trends Sneak Peek

Posted by Katie Dubow on Mon, Apr 1, 2019 @ 3:22 PM

We work year-round to source trends for our Garden Trend Reports. And this year, we couldn't wait a day past April 1 to share some of the biggest trends we’re predicting for 2020.

Grow a Garden on Your... Face

First it was garden crowns, and then it was garden beards, but the newest trend in flowers in your... garden brows. The trend features whimsical garden-themed accents fit for a fairy, including tiny flowers and butterfly stickers intricately placed on and around the brows, as well as a lush-green base that imparts a grassy effect. 

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Topics: Trending Thursday, trends, Garden Trends

Green Business Trends

Posted by Katie Dubow on Mon, Feb 18, 2019 @ 1:05 PM

GreenBiz just released their 12th State of Green Business report, which takes a hard look at where corporate sustainability practices stand worldwide, as well as outlining a number of trends to watch for in 2019.

Thank you to Jen White for bringing this report to our attention!Her newsletter, GreenTalks, is one of my must-reads. 

In 2017, 85% of S&P 500 companies published a sustainability report, up 20% from 2013. This is good news and much like our 2019 Garden Trends Report, this State of the Green Business report looks positive. 

Read more to see what the top 10 top trends in green business are.

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Topics: trends, Garden Trends

How Garden Businesses Can Capitalize on Trends

Posted by Katie Dubow on Fri, Feb 15, 2019 @ 10:56 AM

If you run or manage a garden business, you want to be continuously thinking of new ideas and staying competitive. So, we believe it is imperative to stay on top of trends most relevant to you.

It’s ideal to find trends in their beginning stages before they reach the mainstream news and the general public. As soon as the mainstream public starts calling something a trend, it may be too late.

The key to effectively jumping on trend is preparation. You might not know exactly what is going to happen, but you need to have the tools in place so that you can recognize opportunity when it arises. 

The perfect, enduring example of this is Oreo’s dunk in the dark moment.

When you capitalize early on emerging trends, you put yourself at the front of the line to receive the monetary benefits from the burgeoning market that a new trend could bring. 

Read more to learn how to be prepared to capitalize on trends.

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Topics: Public Relations Trends, trends, Garden Trends

New Facebook Report on What Instagram Users Expect from Brands

Posted by Katie Dubow on Fri, Feb 8, 2019 @ 1:29 PM

While Facebook still reigns queen for gardeners, Instagram is quickly overtaking the demographic. But many users - and brands - have found it difficult to build an audience on the platform.

Why is that? Well, for one, people are more selective with whom they follow on Instagram. It seems to be more personal of a platform. And two, the algorithm keeps your followers from seeing your posts. Yet, Facebook tell us 66% of the audience says Instagram is a place that enables interaction with brands. 

So how do you do it? Well, Instagram's parent company, Facebook, has just published a new report on Instagram titled: How to Connect with New Audiences on Instagram. Pretty smart, eh? So, we read it. 

Read more to learn how to win over Instagram audiences and build an engaged following.

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Topics: branding, Digital Branding, Instagram, video marketing

Is Influencer Marketing Dead?

Posted by Katie Dubow on Fri, Jan 11, 2019 @ 10:31 AM

In a recent interview for Oregon Association of Nurseries magazine I was asked about influence. Who has it, why is it important and how do you get it. The interview got me thinking about the future of social media influencers.

And then I read a New York Times story about the rise of the nano-influencer and Ellen Wells' Buzz in which she pointed out a great article about the future of social media marketing.

"Influencers will need to prove more value as brands question inflated vanity metrics driven by bots and sophisticated click networks." - Susan Beebe thought leader with a background in technology, project management, and corporate communications.

It seems I'm not the only one questioning the model.

Here at Garden Media we love working with influencers. Our clients have partnered on a tremendous amount of video and blog content, co-hosted and sponsored events and worked with influencers to simply grow brand awareness.

While not abandoning our favorite influencers, we also have to look to the future. Where are we going and what are the best ways to acquire new customers?

Read on for alternatives to influencer marketing that will help grow your brand in 2019.

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Topics: key influencers, emails, video marketing

Pinterest's top health, wellness and food trends for 2019

Posted by Katie Dubow on Sat, Dec 15, 2018 @ 1:32 PM

Pinterest is its own world. Clocking in at 250 million unique visitors a month from around the world, and more than 175 billion pins spanning home décor, DIY craft, fashion, garden, health and food, Pinterest has a pulse on which trends are sparking people's interest.

And we know you love trends so we've mined the trends from Pinterest’s 2019 report to give you the ones that pertain to gardening.

You’ll never guess which top-saved trends rose to the top.

Unlike other social media platforms, pinners don’t use the platform to connect with others. Rather, they are trying to improve their lives. A Nielsen report found that “Pinners” do actually try some of the items they pin—98 %, in fact.

Welcome to your sneak peek into Pinterest trends for 2019!

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Topics: Pinterest, trends, Garden Trends

6 P's of Brand Prosperity

Posted by Katie Dubow on Tue, Nov 27, 2018 @ 9:57 AM

“Brand prosperity is a lot like the root system of a tree; if you think about the root system of a tree, it is hidden beneath the earth, but it is fundamental to whether or not that tree flourishes and whether or not it bears fruit … if any of the roots are weak or not functioning well, the ability of the tree to flourish is compromised.”

—Michael Movitz, The Movitz Group

The success of a brand, according to Michael Movitz, relies on an interconnected set of factors he calls the 7 P's: Purpose, product, people, pathway, pricing, and promotion of the brand.

Read more to learn how to manage these factors and achieve brand success.

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Topics: branding, Digital Branding, horticultural marketing communications, internet marketing

6 Metrics to Gauge the Success of Digital PR Efforts

Posted by Katie Dubow on Wed, Nov 14, 2018 @ 2:43 PM

More and more, clients are asking us to increase our PR efforts digitally. The goal is to increase online visibility and enhance the brand, a tactic we've been doing since the beginning. 

The right digital placements will increase domain authority, build the brand and increase SEO

Since we are constantly asked how to measure PR, we decided to share how we've honed our measurement of these online sources, too. 

Fortunately, digital PR measures more precisely. When it comes to comparing digital PR and offline, there are 6 areas where digital takes the lead: domain authority, page views, traffic, back link sources, brand awareness and social engagement. 

Read on for 6 ways to measure digital PR efforts.

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Topics: Digital Branding, inbound marketing

What Do you Know About Gen Z?

Posted by Katie Dubow on Thu, Nov 1, 2018 @ 2:13 PM

“Generation Z only knows a world that is hyper-connected, where by the tap of a smartphone, a pair of shoes can be delivered to their doorstep via Uber or a drone in less than an hour. To Generation Z, a phone will be broken if they cannot see the other person on the other end. It’s a brave new world that Generation Z is growing up in.” Ryan Jenkins

According to Laura Stack at TLNT, the first batch of kids born in Y2K is starting college in large numbers and their slightly older siblings are nearing graduation or have graduated.

The first few members of Generation Z , born from about 1996 to 2016, have entered the workforce.

By all indications, they’ll prove themselves just as practical and capable as Millennials.

Read more to learn what Gen Z wants from employers and what we can expect from them.

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Topics: Marketing to Millennials, generation z

Kroger Predicts 2019 Food Trends

Posted by Katie Dubow on Thu, Oct 25, 2018 @ 9:59 AM

Kroger announced its top food trend predictions for 2019, curated by its team of Our Brands new product developers, chefs and innovators, focusing on flexible eating styles.

From regional tastes to plant-based alternatives, the year ahead will focus on flexible eating styles, predicts Kroger, one of the country’s largest grocery companies. The Cincinnati, Ohio-based company’s team of product developers, chefs and others created this list of top five trends:

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Topics: Garden Trends

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