GROW! Marketing and Public Relations Tips

Katie Dubow

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How Garden Businesses Can Capitalize on Trends

Posted by Katie Dubow on Fri, Feb 15, 2019 @ 10:56 AM

If you run or manage a garden business, you want to be continuously thinking of new ideas and staying competitive. So, we believe it is imperative to stay on top of trends most relevant to you.

It’s ideal to find trends in their beginning stages before they reach the mainstream news and the general public. As soon as the mainstream public starts calling something a trend, it may be too late.

The key to effectively jumping on trend is preparation. You might not know exactly what is going to happen, but you need to have the tools in place so that you can recognize opportunity when it arises. 

The perfect, enduring example of this is Oreo’s dunk in the dark moment.

When you capitalize early on emerging trends, you put yourself at the front of the line to receive the monetary benefits from the burgeoning market that a new trend could bring. 

Read more to learn how to be prepared to capitalize on trends.

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Topics: trends, Garden Trends, Public Relations Trends

New Facebook Report on What Instagram Users Expect from Brands

Posted by Katie Dubow on Fri, Feb 8, 2019 @ 1:29 PM

While Facebook still reigns queen for gardeners, Instagram is quickly overtaking the demographic. But many users - and brands - have found it difficult to build an audience on the platform.

Why is that? Well, for one, people are more selective with whom they follow on Instagram. It seems to be more personal of a platform. And two, the algorithm keeps your followers from seeing your posts. Yet, Facebook tell us 66% of the audience says Instagram is a place that enables interaction with brands. 

So how do you do it? Well, Instagram's parent company, Facebook, has just published a new report on Instagram titled: How to Connect with New Audiences on Instagram. Pretty smart, eh? So, we read it. 

Read more to learn how to win over Instagram audiences and build an engaged following.

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Topics: Instagram, video marketing, branding, Digital Branding

Is Influencer Marketing Dead?

Posted by Katie Dubow on Fri, Jan 11, 2019 @ 10:31 AM

In a recent interview for Oregon Association of Nurseries magazine I was asked about influence. Who has it, why is it important and how do you get it. The interview got me thinking about the future of social media influencers.

And then I read a New York Times story about the rise of the nano-influencer and Ellen Wells' Buzz in which she pointed out a great article about the future of social media marketing.

"Influencers will need to prove more value as brands question inflated vanity metrics driven by bots and sophisticated click networks." - Susan Beebe thought leader with a background in technology, project management, and corporate communications.

It seems I'm not the only one questioning the model.

Here at Garden Media we love working with influencers. Our clients have partnered on a tremendous amount of video and blog content, co-hosted and sponsored events and worked with influencers to simply grow brand awareness.

While not abandoning our favorite influencers, we also have to look to the future. Where are we going and what are the best ways to acquire new customers?

Read on for alternatives to influencer marketing that will help grow your brand in 2019.

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Topics: key influencers, video marketing, emails

Pinterest's top health, wellness and food trends for 2019

Posted by Katie Dubow on Sat, Dec 15, 2018 @ 1:32 PM

Pinterest is its own world. Clocking in at 250 million unique visitors a month from around the world, and more than 175 billion pins spanning home décor, DIY craft, fashion, garden, health and food, Pinterest has a pulse on which trends are sparking people's interest.

And we know you love trends so we've mined the trends from Pinterest’s 2019 report to give you the ones that pertain to gardening.

You’ll never guess which top-saved trends rose to the top.

Unlike other social media platforms, pinners don’t use the platform to connect with others. Rather, they are trying to improve their lives. A Nielsen report found that “Pinners” do actually try some of the items they pin—98 %, in fact.

Welcome to your sneak peek into Pinterest trends for 2019!

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Topics: trends, Garden Trends, Pinterest

6 P's of Brand Prosperity

Posted by Katie Dubow on Tue, Nov 27, 2018 @ 9:57 AM

“Brand prosperity is a lot like the root system of a tree; if you think about the root system of a tree, it is hidden beneath the earth, but it is fundamental to whether or not that tree flourishes and whether or not it bears fruit … if any of the roots are weak or not functioning well, the ability of the tree to flourish is compromised.”

—Michael Movitz, The Movitz Group

The success of a brand, according to Michael Movitz, relies on an interconnected set of factors he calls the 7 P's: Purpose, product, people, pathway, pricing, and promotion of the brand.

Read more to learn how to manage these factors and achieve brand success.

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Topics: branding, Digital Branding, internet marketing, horticultural marketing communications

6 Metrics to Gauge the Success of Digital PR Efforts

Posted by Katie Dubow on Wed, Nov 14, 2018 @ 2:43 PM

More and more, clients are asking us to increase our PR efforts digitally. The goal is to increase online visibility and enhance the brand, a tactic we've been doing since the beginning. 

The right digital placements will increase domain authority, build the brand and increase SEO

Since we are constantly asked how to measure PR, we decided to share how we've honed our measurement of these online sources, too. 

Fortunately, digital PR measures more precisely. When it comes to comparing digital PR and offline, there are 6 areas where digital takes the lead: domain authority, page views, traffic, back link sources, brand awareness and social engagement. 

Read on for 6 ways to measure digital PR efforts.

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Topics: inbound marketing, Digital Branding

What Do you Know About Gen Z?

Posted by Katie Dubow on Thu, Nov 1, 2018 @ 2:13 PM

“Generation Z only knows a world that is hyper-connected, where by the tap of a smartphone, a pair of shoes can be delivered to their doorstep via Uber or a drone in less than an hour. To Generation Z, a phone will be broken if they cannot see the other person on the other end. It’s a brave new world that Generation Z is growing up in.” Ryan Jenkins

According to Laura Stack at TLNT, the first batch of kids born in Y2K is starting college in large numbers and their slightly older siblings are nearing graduation or have graduated.

The first few members of Generation Z , born from about 1996 to 2016, have entered the workforce.

By all indications, they’ll prove themselves just as practical and capable as Millennials.

Read more to learn what Gen Z wants from employers and what we can expect from them.

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Topics: Marketing to Millennials, generation z

Kroger Predicts 2019 Food Trends

Posted by Katie Dubow on Thu, Oct 25, 2018 @ 9:59 AM

Kroger announced its top food trend predictions for 2019, curated by its team of Our Brands new product developers, chefs and innovators, focusing on flexible eating styles.

From regional tastes to plant-based alternatives, the year ahead will focus on flexible eating styles, predicts Kroger, one of the country’s largest grocery companies. The Cincinnati, Ohio-based company’s team of product developers, chefs and others created this list of top five trends:

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Topics: Garden Trends

2019 Garden Trends Report: Rooted Together

Posted by Katie Dubow on Wed, Sep 19, 2018 @ 2:37 PM

The future for gardening looks joyful and holds a connection to Mother Nature that just may be the saving grace of the planet.

This bold prediction comes from the 2019 Garden Trends Report: Rooted Together – Reconnecting with the Natural World.

The 18th annual report dives deep into the intrinsic connection people have with nature and how banding together could be the best defense to protect the earth.

Today’s “social clock” society is online 24/7. In a desert of work, stress and the internet, nature - both indoors and outside - has become an oasis.

We are finding joy in nature to achieve peace and purpose. Our 2019 Garden Trends report showcases trends in design, color and technology that will strengthen our relationship with Mother Nature.

Read more to lean about the 2019 Garden Trends.

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Topics: Garden Trends

Garden Media Invited to Present 2019 Garden Trends at Exclusive Event in Italy

Posted by Katie Dubow on Thu, Sep 13, 2018 @ 10:22 AM

Katie has been invited to present the 2019 Garden Trends Report at an exclusive event hosted by the Orlandelli Organization, Orlandelli Horizon.

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Topics: trends, Garden Trends

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