GROW! Marketing and Public Relations Tips

Erin Dunne

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There’s S(no)w job like PR: What to do with your Snow Day

Posted by Erin Dunne on Wed, Feb 3, 2016 @ 7:34 AM

Winter storm Jonas proved to be a rude awakening for the mid-Atlantic region and demonstrated that not all Jonas’ come fully equipped with a pop band with dreamy eyes.

The blizzard brought over 24 inches of snow to our area, not to mention driving nightmares for days after.

Besides binge watching Making a Murderer on Netflix or complaining about shoveling, there are lots of ways to keep yourself entertained during a snow day that can also help you in your PR career.

Continue reading to learn about how you can improve your PR skills during a snow day.

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Topics: Public relations, garden marketing, branding, marketing, emails

Watch Super Bowl Commercials, It Improves Your Brand

Posted by Erin Dunne on Thu, Jan 28, 2016 @ 10:49 AM

During the 2015 Super Bowl, Budweiser released #BestBuds, an emotional commercial about a friendship between their beloved Clydesdale horses and a puppy, which probably made you tear up more than the Seahawks fans at the end of the game.

While you will inevitably sob into your chips, dips and beers during the 2016 Super Bowl, you can at least learn some skills about marketing your brand along the way.

If anything, the Super Bowl commercials teach us about how to effectively market your brand, particularly on social media.

Continue reading to learn how Super Bowl commercials can help improve your brand.

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Topics: PR Campaign, PR Strategy, marketing communications, advertising, marketing

“Will you Accept this Business Proposal?”:  How Picking Clients is like The Bachelor

Posted by Erin Dunne on Wed, Jan 20, 2016 @ 8:33 AM

When it comes to dating on reality TV, preserving your reputation and picking the right person are essential to your success on the show.

When it comes to PR, picking the right clients and performing well helps build your company’s strong reputation.

Coincidence? We think not. 

Continue reading to learn how to interact with potential clients and build your public relations client list.

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Topics: Public relations, PR Strategy, marketing communications, garden business, Garden Media

Communicating while Commuting: How to Improve Your PR Skills on your Morning Commute

Posted by Erin Dunne on Wed, Jan 13, 2016 @ 8:03 AM

It's the reality of everyday life, we wake up, get dressed and brave the cold (rain, snow, etc) to get into our cars and begin our journey to work.

Whether you have a five minute commute or an hour battle against angry beeping horns and tired fellow drivers, you can be more productive.

There are opportunities to improve your public relations skills with every push of the pedal.

Continue reading to learn how your morning commute can improve your public relations skills.

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Topics: Public relations, PR Strategy, image building, lessons, public speaking

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