GROW! Marketing and Public Relations Tips

Dan Ream

Recent Posts

3 Effective Ways to Show the Value of Gardening Public Relations

Posted by Dan Ream on Wed, Sep 3, 2014 @ 9:00 AM

The world today is one of instant gratification. We want results, and we want them quickly. 

The web gives us access to more information than our predecessors could have ever predicted, and because we can get results quickly, we make decisions quickly too.

And that makes public relations measurement more important than ever. 

The ROI of money invested in gardening public relations should be easy to see. 

Keep reading to learn 3 effective ways of making public relations measurement visually appealing and easy to digest.

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Topics: Public relations, lawn & garden public relations, PR Strategy, garden PR consultant, PR Measurement

What Your Garden Brand Can Learn from the ALS Ice Bucket Challenge

Posted by Dan Ream on Wed, Aug 27, 2014 @ 9:00 AM

By now, you've probably heard about the ALS ice bucket challenge. 

If you haven't, don't worry. If you use any social network at all, you'll probably run into it soon.

Though the exact origins of the challenge are difficult to trace, one thing is certain - ALS awareness is skyrocketing. 

Don't just take our word for it, though. Keep reading to learn more about the movement, how its success has been measured, and marketing tips your garden brand can learn.

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Topics: horticultural marketing communications, internet media, PR Strategy, PR Measurement

#Hashtag 101: The Basics of Using Hashtags in Your Garden Business

Posted by Dan Ream on Wed, Aug 20, 2014 @ 10:30 AM

Using and maximizing hashtags takes your garden business social media marketing game to the next level.

But what are hashtags, and how did they get so popular?

Though they weren't envisioned as a world changing innovation initially, they've revolutionized the way we interact.

First introduced 7 years ago on Twitter, the hashtag has made its home on nearly every social media platform and is now conquering other mediums, too - such as internet ads, marketing campaigns, television ads and even conversations.

Learn the hashtag basics, from what a hashtag is to how you can use it to boost your garden business.

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Topics: Twitter, social media, branding, image building, PR Strategy

Pros & Cons: Advertising Value Equivalency in Garden Public Relations

Posted by Dan Ream on Mon, Aug 18, 2014 @ 9:00 AM

In life, there are things that we recognize as necessary evils - paying taxes and doing dishes. But, we know we need to for our government and homes to run properly.

In the world of gardening public relations, the measurement metric, advertising value equivalency (AVE) has been getting a lot of flak lately.

Keep reading to learn the pros and cons of advertising value equivalency in the gardening public relations world.

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Topics: advertising vs public relations, lawn and garden public relations, garden industry public relations, PR Strategy, PR Measurement

About Public Relations Measurement: 3 Mistakes to Avoid

Posted by Dan Ream on Mon, Aug 11, 2014 @ 9:00 AM

When it comes to PR measurement, there isn't one, definite blueprint - everyone does it a bit differently. From conversation rates to the quality and quantity of media hits, there are a ton of variables to examine.

While getting to pick and choose what matters most to your garden business, it's difficult to standardize a method of measurement that works across the board.

No matter what measurement system you're using, make sure to avoid these 3 common mistakes to help your garden business grow!

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Topics: advertising vs public relations, social media, PR Strategy, garden business, PR Measurement

New Public Relation Metric for the Garden Industry: Conversion Rates

Posted by Dan Ream on Mon, Aug 4, 2014 @ 9:00 AM

Garden businesses want clearly defined numbers when it comes to ROI.

While public relations departments and firms can collect all kinds of information, it's extremely difficult to produce a singular monetary representation of PR results. 

However, that game may be changing.

Adopting the sales metric of conversion rate can end some of the uncertainty surrounding PR measurement.

Can conversion rate change the public relations measurement game? Keep reading to learn more!

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Topics: marketing communications, garden industry public relations, PR Strategy, inbound marketing, garden business, key influencers, PR Measurement

Effectively Measure Garden Public Relations Success with the 3 O's

Posted by Dan Ream on Mon, Jul 28, 2014 @ 9:00 AM

The rules of PR measurement are changing - drastically.

In 2010, public relations professionals from around the world came together to set new standards for measuring PR effectiveness called the Barcelona Principles.

Among other things, these new standards heavily emphasize the process of measurement from beginning to end. Specifically, they outline 3 distinct groups of measurable metrics that require different types of evaluation.

These newly defined focus points - the 3 O's - can help your garden business optimize your measuring practices.

Keep reading to learn how the 3 O's of the Barcelona Principles can help you evaluate where your garden business stands.

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Topics: image building, PR Strategy, audience, garden business, PR Measurement

Will Public Relations Work for Your Garden Business?

Posted by Dan Ream on Mon, Jul 21, 2014 @ 9:00 AM

When considering public relations as a marketing tool, many garden businesses struggle with answers to two basic questions:

  1. Is public relations worth the investment?

  2. How will I know?

The nature of public relations makes these questions difficult to answer. Calculating ROI in a monetary sense is a fluid science, and nailing down perfectly precise numbers is akin to capturing lightning in a bottle.

However, there are some strategies and metrics your garden business can use to measure the potential of a new publicity campaign.

Check out these tips and tricks for projecting the success of your garden business' public relations campaign after taking the jump!

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Topics: image building, audience, hiring a public relations person, garden business, PR Measurement

3 New Ways to Track Your Garden Business' Reputation

Posted by Dan Ream on Mon, Jul 14, 2014 @ 9:00 AM

Contrary to popular belief, the most important commodity to a garden business isn't money.

The mysterious asset we're talking about has nothing to do with the monetary economy.

What is it?

Your brand's reputation.

You need to understand where your gardening business stands in the marketplace in order to continually improve your position.

To do this, you'll first need to measure your reputation.

Keep reading to learn 3 ways you can measure public opinion about your garden business.

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Topics: image building, facebook, garden marketing, garden business, PR Measurement

3 Tips to Measure Public Relations Success NOW in the Garden Industry

Posted by Dan Ream on Mon, Jul 7, 2014 @ 9:00 AM

When your garden business chooses public relations, you expect your strategy to pay off.

And, you're right to expect a return on your investment (ROI) - hiring a PR firm is a cost-effective, efficient way to meet your business goals. 

One thing PR isn't, though, is immediate.

It takes time for a PR campaign to build momentum. Plus, the nature of PR is such that as your brand reputation grows media endorsements over time, even more outlets will want to work with you as you to become a household garden brand. 

So, the million dollar question: how can you tell if your public relations strategy is working?

Read on to learn 3 tips for measuring your garden brand's current public relations success.

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Topics: lawn and garden public relations, garden industry public relations, PR Strategy, garden business, key influencers

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