GROW! Marketing and Public Relations Tips

Trending Thursday: The Makers Lifestyle Deep Dive

Posted by Courtney Kates on Thu, Apr 28, 2016 @ 1:30 PM

Move over DIYers, there’s a new movement in town – the Makers.

People are shifting from “doing” to “making” as the Makers Lifestyle takes off. The movement is based on creating experiences that are unique to each individual’s taste. The Yuccies are a major player in this trend as they seek validation of their intellect and lifestyle, no matter the price.

PR pros need to be aware of these trends in order to more effectively reach their target audience through specific, unique campaigns.

Continue reading to learn about some of the most popular trends of the Makers Lifestyle.

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Topics: Public Relations Trends, Trending Thursday, trends, Garden Trends, Garden Media

Emojis are the New PR Language

Posted by Nicole Guarasci on Wed, Apr 27, 2016 @ 9:36 AM

It is hard to ignore emojis.  These illustrated emoticons have made their way across the internet, through cell phone screens and have even graced the cover of notable magazines.

Brands should take note of their widespread reach and embrace them.

Emojis have become a staple in PR in recent years, so much so that powerhouse brands like Chevy even released a press release in nothing but emojis

What makes emojis so great is that they are a common language. People all over the world can use them and know what they mean.

The PR world is utilizing the power and reach of emojis to make an impact for brands.

Continue reading to discover why all PR professionals should be using emojis.

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Topics: Twitter, PR Strategy, Digital Branding, internet media, social media

Trending Thursday: Yuccies are Not Yucky for PR

Posted by Nicole Guarasci on Thu, Apr 21, 2016 @ 9:37 AM

blog3.jpgWatch out hipsters! There is a new demographic out there: yuccies.

Yuccies are young urban creatives that thrive on making, experiencing and fighting for a cause. They make their mark by being inventive and original.

At the forefront of the maker’s lifestyle trend, yuccies emphasize creating experiences and a world for themselves. Their existence has helped the DIY movement shift from “doing” to “making”. These young individuals personalize their environments – from their careers to their personal brand to their backyard spaces.

Continue reading to learn about how brands can target yuccies.

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Topics: audience, Trending Thursday, trends, Marketing to Millennials, Garden Trends

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

Trending Thursday: How the Housing Market Affects Your Garden Business

Posted by Courtney Kates on Thu, Apr 14, 2016 @ 12:12 PM

The divide between homeowners and renters is continuously growing.

Renters are spending more of their income on housing each month as it becomes an increasingly popular living option, especially among young people in urban areas.

Meanwhile, homeowners are taking advantage of current interest rates to keep monthly payments low.

It is essential for garden companies to understand the differences between homeowners and renters. These two groups have different lifestyles that affect how and where they spend their money. You need to target marketing techniques to the different groups.

So, what are some of the most important differences between these two demographics?

Read more to learn about how you can adjust your market strategy accordingly.

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Topics: audience, Trending Thursday, Marketing to Millennials, garden business, Garden Trends, marketing, Garden Media

Let Beyoncé Run Your Marketing Strategy

Posted by Nicole Guarasci on Wed, Apr 13, 2016 @ 9:36 AM

beyonce2.jpgWho runs the world? Beyoncé! And marketing is no different.

Queen B, as her fans like to call her, is not only a top entertainer, but also a great marketer. Any brand should aspire to follow in her marketing and public relations footsteps. 

Beyoncé utilizes strategies that are not typical - but work very well. And by adapting her efforts to the digital world, she has found even greater success.

Continue reading for public relations lessons you can learn from Beyoncé.

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Topics: branding, PR Strategy, Marketing to Millennials, internet marketing, social media

Trending Thursday: The Makers Lifestyle Takes Off

Posted by Samantha Arcieri on Thu, Apr 7, 2016 @ 9:08 AM

In this Trending Thursday, we're examining the Makers Lifestyle trend from our 2016 Garden Trends Report. 

As the DIY movement sifts from making to “doing,” home owners and renters want to experience a personalized way of outdoor living that maintains a sense of home and familiarity.

Yuccies are leading this movement.

Learn more about the Makers Lifestyle from our latest YouTube video.

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Topics: Trending Thursday, Garden Trends, social media, Garden Media

Speaker Series: Nicole Guarasci’s Love of PR Grows at Garden Media

Posted by Courtney Kates on Wed, Apr 6, 2016 @ 11:57 AM

For this week’s Speaker Series, we sat down with the newest member of the Garden Media team, intern Nicole Guarasci. Nicole is a Junior at the University of Delaware, majoring in mass communication with minors in advertising and journalism.

Nicole definitely stays busy at school! She is the public relations VP for her sorority Gamma Phi Beta, a social media ambassador for the University of Delaware (you can find her @BlueHenNicole on Twitter), and a Style Guru Intern at CollegeFashionista. 

Through her experiences at the University of Delaware, Nicole has really found her place in the PR world.

Continue reading to learn more about Nicole’s experiences at Garden Media.

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Topics: Public relations, creating content, Instagram, Garden Media, Speaker Series, Internship

Trending Thursday: Welltality Field Trip

Posted by Samantha Arcieri on Thu, Mar 31, 2016 @ 10:11 AM

Welltality goes hand-in-hand with landscaping and gardening. Now, more than ever, plants are becoming an essential part of a healthy lifestyle and used for everything from décor to air purifiers to food.  

A few of us from Garden Media visited three garden centers to examine how each store showcased welltality. 

Continue reading to learn more about Garden Media’s welltality field trip.  

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Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, Garden Trends

Speaker Series: Courtney Kates Adapts to the PR World

Posted by Nicole Guarasci on Wed, Mar 30, 2016 @ 10:11 AM

For this week’s speaker series, we sat down with intern, Courtney Kates.

Currently a senior at the University of Delaware, Courtney will be graduating in just a few months. She majors in mass communication and double minors in organizational &community leadership and advertising.

Courtney has definitely found her place in the PR world. Not only is this her second semester interning for Garden Media, she is also on the PR team for UDress Magazine, a student run fashion publication at UD, and worked on the PR committee for Gamma Sigma Sigma, a service organization. 

All these experiences have made her realize her love for public relations.

Continue reading to learn more about Courtney and the role she plays at Garden Media.

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Topics: Marketing to Millennials, Instagram, blogging, Speaker Series, Internship

2016 Garden Trends Report

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