GROW! Marketing and Public Relations Tips

How Drinking Beer Can Help Your Brand

Posted by Courtney Kates on Thu, Apr 27, 2017 @ 10:17 AM

Move over Miller Lite, craft beer is here to stay.

Craft breweries are becoming a big player in the beer industry. With over 4,000 breweries nationwide and an increasing share of the beer market, there’s definitely something to learn from the booming success of craft beer over the last five years.

Besides selling tasty cold beer, what factors contribute to this success? With craft breweries popping up left and right, plus having national and international beer distributors as tough competition, it can be hard to stay afloat.

Craft breweries are staying relevant by personalizing their brands, offering a wide variety and using a lot of creativity.

Continue reading to see what your garden brand can learn from the craft beer industry.

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Topics: PR Campaign, creating content, audience, branding, Public Relations Trends, Marketing to Millennials, Garden Media

Crafting Your Social Media Persona

Posted by Tyler Nolley on Thu, Apr 20, 2017 @ 10:05 AM

With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience. 

Read on for 4 tips on how to create your social media persona.

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Topics: Public relations, Twitter, audience, branding, Instagram, social media, facebook

Cause Marketing Gone Wrong – What You Can Learn From Pepsi’s Ad Blunder

Posted by Courtney Kates on Mon, Apr 17, 2017 @ 2:31 PM

Charlie Brown’s pal Linus once told us, “There are three things that I’ve learned never discuss with people: religion, politics, and the Great Pumpkin.”

We’re not so sure about the Great Pumpkin, but we know the religion and politics piece no longer rings true. Especially with the anonymity of social media, people are not afraid to publicly voice their opinions on political and social issues.

So, how do brands take a stand?

Well, the answer might be – they shouldn’t.

Pepsi is under attack for launching an ad that tried to tackle social injustice and racial inequality. The company faced such strong backlash against the ad that it was pulled shortly after its release. However, the damage was already done.

No, Pepsi wasn’t trying to be insensitive. But perhaps they were trying too hard to relate to younger generations and the issues they care about the most.

Cause marketing can be beneficial for brands when done correctly. However, it is important to approach the subject with great sensitivity.

Continue reading to learn how your brand can successfully utilize cause marketing.

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Topics: audience, branding, advertising vs public relations, advertising, Garden Media Group, Garden Media

PR Career Path – Experience vs. Education

Posted by Tyler Nolley on Thu, Apr 13, 2017 @ 11:14 AM

Young PR professionals might ask themselves “what’s more important – gaining valuable experience or continuing your education?” Well, it depends. A degree is as beneficial as you make it, so if you use the knowledge wisely, it can definitely be advantageous. However, real-world experience is also very important when entering the PR world.

There are benefits and disadvantages to both options. Here are some key factors to consider when weighing your options.

Read more to learn about the different outcomes of continuing your education.

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Topics: Public relations, branding, Garden Media Group, Garden Media, Internship

Instagram Helps Marketers Reach New Heights

Posted by Courtney Kates on Mon, Apr 3, 2017 @ 11:04 AM


Instagram was one of the first major photo-based social networks when it launched in 2010. By the end of April 2012, there were already over 100 million active users.

After recognizing its success and the potential for competition, Facebook purchased Instagram in April 2012. They paid a total of $1 billion dollars in cash and stock and used "the power of Facebook" to help the member base grow by an additional 23% in 2013. Today, the two networks are linked, allowing users on Instagram to post photos or videos directly to both accounts simultaneously.

Today, Instagram has surpassed Twitter in user activity, with over 500 million registered profiles. It has evolved into a well-rounded platform, featuring video posts, 24-hour stories, and live streaming.

To learn more about Instagram and its growth, check out the following new research report from WebsiteBuilder.org.

Continue reading to learn more about the success of Instagram.

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Topics: Public Relations Trends, Marketing to Millennials, Instagram, Garden Media Group, social media, Social

Exclusive Sneak Peek at 2018 Garden Trends Report

Posted by Courtney Kates on Sat, Apr 1, 2017 @ 10:17 AM

It might feel like 2017 just started, but here at Garden Media Group, we are working hard on our 2018 Garden Trends Report. Since we’re looking into the future, we have decided to give you an exclusive sneak peek at some of the biggest trends we’re predicting for next year.

Continue reading for a sneak peek at our 2018 trends.

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Topics: Public Relations Trends, trends, Garden Media Group, Garden Trends, Garden Media

Spring Cleaning For Your PR Business

Posted by Courtney Kates on Thu, Mar 30, 2017 @ 10:25 AM
At Garden Media Group, spring is our favorite time of the year. After a cold and dreary winter, we welcome warm spring days and sunny skies with open arms.

The season’s change provides a fresh start. After being stuck inside all winter, spring is a great time to open up your windows, let in some fresh air, and turn over a new leaf. The spring cleaning tradition stems from these feelings of newfound energy and clarity.

Spring cleaning is a common routine in many homes, both indoors and out. While organizing your house and prepping your yard for spring are both great habits to develop, spring cleaning should be done at work, too.

Continue reading to learn how your business could benefit from a little spring cleaning.

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Topics: lawn & garden public relations, Public Relations Trends, trends, Garden Media Group, Brainstorming

How Pitching Can Help You Land Media Hits

Posted by Tyler Nolley on Thu, Mar 23, 2017 @ 3:03 PM
The way in which PR professionals contact reporters and producers sets the tone for future relationships. Treating the media with respect and being polite goes a long way when you’re building trust and creating mutually beneficial relationships. This makes the job a lot more fun and easier for everyone.

The secret is all in the pitch.

Continue reading to learn how to create a perfect pitch.

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Topics: Media Relations, lawn & garden public relations, Garden Media Group, Garden Media, pitching

The Secret to Nailing your First Internship

Posted by Tyler Nolley on Thu, Mar 16, 2017 @ 10:07 AM
It’s that time of year again! Time to think about summer plans and sunny days. That means many students are thinking about summer internships , which can be frustrating when you don’t even know how to begin describing your experiences (or lack thereof).

Here are three tips to make your search a little easier.

Continue reading to learn how to score your first internship.

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Topics: branding, Garden Media Group, garden industry public relations, Internship, networking

Trending Thursday: 2017 Garden Trends Video Series Continues

Posted by Samantha Arcieri on Thu, Mar 2, 2017 @ 9:04 AM

For today’s Trending Thursday post, Garden Media is streaming its way into 2017 and beyond. 

We’re continuing our YouTube video series  to deep dive into the top lawn and garden trends for 2017, outlined in Grow 365.  

Each video in the series will dive into one of the eight trends for 2017 and  show people exactly how they can make the concept of indoor gardening work for them no matter their space, time constrains or growing preferences.

The first video dives into the Peak Season trend and outlines how beginners can start their own hydroponic garden.

Learn more about the Peak Season trend from our latest YouTube video.

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Topics: Trending Thursday, Garden Trends, social media, Youtube

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