GROW! Marketing and Public Relations Tips

Trending Thursday Throwback Trends: Classic Gardens

Posted by Samantha Arcieri on Thu, Dec 8, 2016 @ 9:36 AM

For this week’s trending Thursday post, we’re looking way back to a simpler time – at least when it came to the garden.

In 2004, we stated that busy was out and classic, simple gardens were in.

Americans were weary of trying to put together mixed containers that ended up looking overdone and tasteless.  They avoided pairing too many plants together the way they avoided “wearing plaids, stripes and big floral prints together.” 

The home gardener gravitated toward the mono-impact container idea. And with that trend came a simple outdoor concept.

Continue reading to learn more about Classic Gardens.

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Topics: garden marketing, Trending Thursday, trends, garden business, Garden Trends

Infographic:  Avoid these PR Buzzwords

Posted by Samantha Arcieri on Wed, Dec 7, 2016 @ 9:09 AM

Jargon: special words or expressions that are used by a particular profession or group and are difficult for others to understand.

Those who work in PR are all too familiar with this term. How many times a day can someone hear the word “influencer” before they’re completely bored?  

No one – especially journalists and consumers -  likes buzzwords.  So why does our industry love to use and overuse them so often?

The good news is that there’s always time to unlearn the drab words that drag our copy down.    

Read more to unlearn these overused words.

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Topics: audience, PR Strategy, Social, pitching, Infographic

Trending Thursday Throwback Trends: Curated Consumption

Posted by Samantha Arcieri on Thu, Dec 1, 2016 @ 9:03 AM

In this week’s Trending Thursday post, we’re looking back nearly a decade to 2005 where the online revolution was in full force.

People were just beginning to use the internet – which was easily accessible nation-wide – as a fountain of knowledge that helped them learn about new products like never before.

This widespread access to new information lead to consumers feeling overwhelmed by choices in garden centers and other stores. In order to combat this feeling, consumers turned to trusted personalities to help make choices for them.

Continue reading to learn more about Curated Consumption.

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Topics: branding, Digital Branding, Trending Thursday, Garden Trends, social media

The 2017 Guide to PR Measurement Part 2

Posted by Samantha Arcieri on Wed, Nov 30, 2016 @ 9:11 AM

You know by now that PR firms produce the most effective measurements after listening to their clients goals.

It’s the firm’s job to clearly identify these goals, exceed expectations and produce the proper measurement that highlight the value of the work.

One way to show that you are indispensable to clients to produce measurement reports on a monthly basis. Here’s the easiest way to impress clients with your reports.

Continue reading to learn more about the best PR measurement practices for 2017.

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Topics: PR Measurement, hiring a public relations person, PR Strategy, leadership

Garden Media Group Gives Thanks

Posted by Samantha Arcieri on Thu, Nov 24, 2016 @ 9:04 AM

It’s that wonderful time of year when we come together to celebrate the all extraordinary things - and people - in our lives that we give thanks to all-year-round. 

This year has been an exciting one for Garden Media, as we worked with new clients, promoted campaigns that we truly believed in and surrounded ourselves with the best people around. 

Our team is overflowing with thanks and gratitude. To you, our reader, thanks for always checking in and commenting. To our top-of-the-line clients, thank you for striving to be the best in class. And to our families, near and far - thank you – we'd be lost without you!

Continue reading to see who our team is thankful for this year.

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Topics: garden business, Garden Media, holiday

The 2017 Guide to PR Measurement Part 1

Posted by Samantha Arcieri on Wed, Nov 23, 2016 @ 9:37 AM

PR pros work hard to earn placements and build a brand’s reputation online and across a variety of business channels.

While many results are clear, much of PR is hard to quantify. Goal-setting and measurement are fundamental aspects of any public relations program. 

When it comes to measurement, firms should always take an all-inclusive approach that takes both traditional and non-traditional factors into consideration. Things such as social media, comprehension and changes in awareness among stakeholders should always be included in results.

We're always looking to revamp our practices and have done some deep diving into measurement. 

Continue reading to learn more about the best PR measurement practices for 2017.

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Topics: PR Measurement, hiring a public relations person, PR Strategy, leadership

Trending Thursday Throwback Trends: Dress Up Your Yard

Posted by Samantha Arcieri on Thu, Nov 17, 2016 @ 9:17 AM

For today’s Trending Thursday post, we’re taking a look into the not-so-distant past of 2014 where we
first identified decorating outdoors as a top trend.

Social trends like lawn games, outdoor TV's, glamping and lawn parties inspired the gardening world – and consumers – to decorate the outdoors like any other room. Gardens quickly became an extension of the home.

Continue reading to learn more about the Dress Up Your Yard trend.

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Topics: Trending Thursday, Garden Trends, Garden Media

Infographic: Generate Blog Content like a Pro

Posted by Samantha Arcieri on Wed, Nov 16, 2016 @ 3:11 PM

Top brands know that an engaging blog is another way to cause chatter online. What better way to speak to consumers than through posts that you write?

The best blogs have a clear mission, speak in an unforgettable voice and are updated often.

This infographic from PR Daily shows just how easy it is to create useful blog posts that your followers will want to read.

Read more to learn how to build a top blog.

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Topics: creating content, content marketing, blogging, Infographic

Trending Thursday Throwback Trends: Indoor Gardening

Posted by Samantha Arcieri on Thu, Nov 10, 2016 @ 3:31 PM

For today’s Trending Thursday post, we’re taking a look back to 2011 where we first identified indoor gardening as an emerging trend.   

Though the concept of owning and maintaining indoor plants wasn’t new, we began to recognize that houseplants had more than just a pretty face - they were also keeping us healthy in a variety of ways.

Continue reading to learn more about the indoor gardening trend.

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Topics: Trending Thursday, Garden Trends, Garden Media

Tips for Pitching Holiday Gift Guides

Posted by Samantha Arcieri on Wed, Nov 9, 2016 @ 3:33 PM

The holiday season is right around the corner, which means you’ve probably been pitching gift guides for quite some time now. 

Holiday gift guides are a fantastic way to reach consumers and promote your product to a wide variety of audiences. Consumers flock to gift guides for the easy-to-read format and for their accessibility.

Some gift guides have even become a national holiday staple. I mean, who doesn’t love Oprah’s favorite things? Brands that want to see success in placing their product in a gift guide need to be strategic in their messaging.

Continue reading to learn how to pitch for a holiday gift guides.

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Topics: PR Strategy, product launch, holiday, pitching

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