GROW! Marketing and Public Relations Tips

Plant and Nature Benefit Resources

Posted by Katie Dubow on Tue, Mar 24, 2020 @ 1:26 PM

Nature and plants - indoors or out - are known to have many benefits for adults and children including cleaner air, a healthier environment and they are a good stimulus for mental health.

In times like now, when so much seems uncertain, you can be sure that your plants and nature are still working for and with you. Many organizations have resources explaining the individual benefits and how nature can change your life.

Read more to discover those resources. 

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Time to Cultivate Something Good

Posted by Katie Dubow on Mon, Mar 23, 2020 @ 3:55 PM

From our friends at the National Garden Bureau...

Your yoga classes, meetings, and concerts are canceled. The kids are out of school and you’re being encouraged to stay home.

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Topics: Garden Trends

Etiquette for Modifying or Cancelling an Event

Posted by Courtney Brown on Mon, Mar 23, 2020 @ 9:10 AM

Every company, small business, family, and individual has been tuned in to the news to stay updated on the growth of COVID-19 (Novel Coronavirus). Gatherings have been postponed and many have been cancelled. Some organizations are finding ways to move to an online way of functioning, including public schools, colleges, businesses, and churches. 

There are steps that need to be taken to professionally and successfully make major changes to your event, including cancelling it.

Read more to learn what we suggest for postponing or cancelling an event.

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Topics: trade show public relations, garden trade show marketing

Plant One Forward from Summer Rayne

Posted by Katie Dubow on Fri, Mar 20, 2020 @ 12:02 PM

You may have seen the recent posts on Instagram or YouTube from Homestead Brooklyn, but in case you haven't, we wanted to share an initiative she is sprouting called "Plant One Forward".

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Topics: Digital Branding, trends

PR & Social Media Tactics in a Crisis

Posted by Katie Dubow on Fri, Mar 20, 2020 @ 7:30 AM

Over the last few days, we've seen the obvious influx in conversation around COVID-19 in the news. We have also heard more and more talk about the impact that it's having on our garden industry businesses. From closures to shifting business models, our industry is certainly adjusting. 

We will get through, and spring comes (today!) and so will summer. People will garden, hopefully more than ever. But in the meantime, business must go on.

So we compiled a list of things you should be checking on, or be sure your marketing & social media firm is checking on for you.

Read more to learn some suggestions for communication during this unprecedented time.

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Topics: crisis

Get Started NOW on your Spring Gardening

Posted by Courtney Brown on Wed, Mar 18, 2020 @ 11:56 AM

Gardening is not cancelled.

In fact, studies show gardening is essential to your mental and physical health. 

Imagine a day, not too far from now, where we can once again hug our friends and neighbors, live life normally, and return to a peaceful state of mind. We are living for that moment right now. 

But in the meantime, people need something to keep themselves busy. There is no better time than now to get started on spring gardening projects!

Read on to gather some inspiration to get the garden growing. Please share these with your customers or anywhere you think people need a little break!

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10 Public Relations Podcasts for PR Pros

Posted by Katie Dubow on Mon, Mar 16, 2020 @ 3:40 PM

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description.

The news cycle is now moving faster than ever before, mostly thanks to various digital platforms. Aside from regular news stories, a great way for public relations professionals to keep up with the happenings around them is to listen to podcasts that are relevant to the job. 

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Topics: Public Relations Trends, Garden Trends, podcasts

Green Industry Being Impacted by Coronavirus

Posted by Courtney Brown on Fri, Mar 13, 2020 @ 8:37 AM

Events have been postponed, and some cancelled, due to COVID-19, or the Coronavirus.

Warnings of gathering in groups, small or large. Some suggest groups of 250+ people should not gather, others are saying just fifty people together could be a danger to our health and well-being.

Concerts and music festivals, including the two-weekend festival in Southern California, Coachella, has been postponed. Many colleges and large companies are being transitioned to a remote-style business plan. The world is going on a "shut-down mode" in hopes to kill off this virus and keep humanity safe.

The green industry is starting to feel the sting of the Coronavirus as well.

Read more to find out what impact this could have on industry trade & consumer shows.

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Topics: Garden Trends

Optimize your Social Media Strategy for your Next Trade Show

Posted by Katie Dubow on Fri, Mar 6, 2020 @ 12:20 PM

Social media has become increasingly important over the past five years as an integral part of your overall trade show strategy.

Social media can be a great way to drive traffic to your booth at the show when used properly. It is in your best interest to cut through the noise and not only be active on the show floor, but also active online in the coming weeks and days before the show. 

By taking a proactive approach before the show, you are allowing yourself the opportunity to meet as many people as you possibly can.

During the show, we suggest assigning someone to “real-time” social media monitoring. This person can monitor the show chatter as it’s happening, drive traffic to your booth and quickly respond to photo tags and direct messages. This is usually someone who is not onsite, but able to dedicate his or her undivided attention to reaching out to as many people as possible during the show. It is an investment in time and resources, but one that can make a huge difference in your brand’s visibility during the show.

Read on to learn five ways you can utilize social media to start spreading the word and drive foot traffic to your booth at the show before you’ve even set it up.

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Topics: trade show public relations, garden trade show marketing, social media

Embrace Change: Trends Impacting Horticulture PR

Posted by Katie Dubow on Wed, Feb 26, 2020 @ 2:35 PM

Gardening is a growing hobby, touted as #5 most popular on many lists.

In the horticulture sector, public relations are more than a necessity. The industry faces major challenges of identifying the most efficient ways of promoting a brand product or service, building a positive image and increasing the visibility of plants, products and places to attract customers in a saturated market.

Below are some recent public relations trends we’ve seen that can impact how brands engage with consumers and stay competitive in the green space.

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Topics: Public Relations Trends

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